Let’s Get Social!
News and Notes
It’s been 1 year since we launched the Luv 2 Play Newsletter. We have spoken to many of you on the benefits of keeping the Luv 2 Play family connected, from Adam in Appleton to some of our newer franchisees in California. There have been some tweaks to it, and we will continue to work to bring you relevant information and that connection each month.
Congrats to Metairie for their grand reopening this month! The path back has not been easy, through a hurricane, a pandemic and supply chain issues, the facility looks amazing and the community of New Orleans has their playground back. Super shout out to Mark and Melissa for their perseverance and dedication to their community.
Inside The Numbers
June 2022 Top 5 Revenue Streams
Parties:
- Dublin: $26,171
- Norterra: $24,233
- Chino: $19,654
- Metairie: $19,608
- Stockton: $16,148
Food/Beverage:
- Norterra: $ 22,218
- Surprise: $19,022
- Riverside: $18,466
- Stockton: $13,233
- Metairie: $12,365
Entries:
- Riverside: $46,721
- Norterra: $40,665
- San Jose: $40,488
- Stockton: $32,185
- Metairie: $30,975
*Arcade:
- Norterra: $21,452
- Grande Prairie: $15,251
- Chino: $13,359
- Surprise: $13,030
- San Jose: $11,311
*Partial numbers, please see your own records for complete analysis
*Active Members:
- Norterra: 582
- Surprise: 448
- Chino: 334
- San Jose: 253
- Stockton: 241
*As of June 30, 2022
Our Corporate (Portal) Website is where you can place purchase orders, submit warranty requests, grab “to go” marketing graphics and mingle with your fellow franchisees.
Past Issues of Newsletter are now in the portal. Check them out by clicking the blog tab on the company portal.
Update: We have the following sizes in stock and ready to ship.
- Toddler - Low Quantities Available
- X-Small - Low Quantities Available
- Small - Currently Out Of Stock
- Medium
- Large
- X-Large - Currently Out Of Stock
- XX-Large
- XXX-Large - Currently Out Of Stock
Please use the company portal to place your order. In order to expedite these orders, we are requesting orders of 200 per size, which is 1 box per size.
Also, check out our Franchise Blog, it has timely information and updates on training and development. The blog showcases tips and tricks for increasing revenue and buy in.
Please check this regularly, as new content will be posted weekly to assist each of you succeed! Do you have your own tips and tricks? Please submit them and we can use it in a future issue.
Revenue Stream Spotlight
Field Trips are what is all about with the return of school across the country. In Appleton, Wisconsin, it is a way of life. Adam and Erika have a great following and work to keep the field trips coming all year long. However as school comes back, this is the opportunity to get out the word on what your playground can offer.
From Sophia’s Desk
Employee Certification Requirements are an integral part of our Franchise System. I wanted to take a moment to remind everyone of the importance of ensuring that you are properly screening your staff and management team. If you have any questions, or if you need to get your background checks updated, please contact our partners at Reliable Background Screening. Brett Troisi and his team can help answer any questions. Set up is quick and easy, and you’ll have the peace of mind knowing who is on your team!
All Luv 2 Play employees must have the following certifications. These certifications help Luv 2 Play keep our standings and qualify as a day camp according to regulations for the American Camp Association. As outlined in your Luv 2 Play® Operations Manual.
- Pass Drug & Background Testing
- CPR Certified
- Must Submit a Fingerprint Card for Files
- Food Safety Handling Card if Employee with Work in the Café
Please feel free to contact me directly to help get you connected, or to go over any questions!
Insurance Reminder
If you have not updated this, please use the following information to get this done!
Questions? Email Sophia below
Marketing 101
Get Creative
Sometimes we need to get creative with new fun offerings, limited time add-ons, and party packages to help change it up to make ourselves stand out from the competition. It is vital to keep an eye on your competition and to pivot as needed. We also must be mindful of value add and cost perception from a customer point of view. Loyal, reoccurring customers are the most important aspect of any growing brand.
Appleton is a great case study of pivoting for competition. Their next-door competitors were offering a $10 per month membership, they had to stay competitive, and the classic membership was born. In Surprise, after hearing feedback from toddler parents that they did not need a game card we introduced the “Just Play” Membership in which offers the great monthly play, but no game card or perks except the café discount.
Metairie continues to have creative, fun monthly offerings and characters that have their guests raving and waiting for the next announcement of fun.
We recently added a few party options to the Surprise and Phoenix locations that have caused a bit of a buzz and an increase in bookings. Mini Party It is similar in nature to the Build Your Own but smaller and at a very cost-effective price $99-155. It includes 1 Hour in Party Room, 5 Kids Entry, Snack & Drink. This has been perfect for booking morning parties, but we have also seen a greater average ticket price. By creating this low-cost option, parties add more kids and food equaling some of our larger packages. Plus, it is perfect party for Toddlers.
Mini Private Parties
This party is only available on Sundays 9 – 11 am, our regular Sunday hours are 11am- 7pm, so this allows for a continuity of hours for our customers reducing frustrations, it also allows us to only schedule labor when we need it. This party prices at about half the cost of our regular private events making it a very attractive option and includes 2 Hour in the Private Facility, 15 Kids Entry, Snack & Drink. This has been a great option to offer a private venue while not impacting our regular guests and keeping labor low. This is another party that we have seen unexpected sales of food and drink resulting in an average party booking for this package between $600-$900 because they are still adding pizzas.
What are you doing to get your customers to come back? It is important to reach out to those customers who had an amazing experience to celebrate again. Imagine hosting the first birthday party with all the excitement and joy of new parents and then being selected for the second party and becoming a part of the memories and family tradition. We suggest emailing a friendly reminder of the fun and placing a call to invite them back. Offer a special gift for rebooking- a discount, goodie bags, decorations, a special treat. A second party gives you one more chance to capture parties with their guests as well, because you must be amazing if they are celebrating with again.
We look forward to hearing from you about how you have implemented something fun and new at your facility or helping you to strategize implementation.
SOCi Reminder
As a reminder we are continuing to build out marketing materials on SOCi. This is a great resource to utilize for scheduling out social posts as we have a ton of graphics readily available, responding to reviews, and managing listings
Set Up a Time to Chat With Christina
As always please reach out if you have any questions or want assistance to build your program of offerings. Schedule a meeting below 👇
Brand Colors
Training and Development Corner
News, News, and News!
You can now suspend memberships in house. We have done a lot of work to help you in getting memberships up and running and help retaining them. Click the link below!
Items we are continuing to work on, include cancellations through our POS site and Docusign membership forms similar to how waivers are handled. Look for information on this in the next newsletter.
Site Visits
Site visits will be conducted over the fall and winter. We typically do these each year. Due to Covid-19, these visits were suspended. The format will follow the same visits we did in 2019. These typically are 1-2 day visits and would prefer to have you present. With that in mind, be on the look out for an upcoming email as we get you scheduled. Thank you to Chino and Riverside for your hospitality with my recent trip to your playgrounds.
With the seasonality of our playgrounds, one of the ways you can set a plan in. For questions, please email me at edward@luv2play.com and I will be happy to elaborate or offer one on one or group training.
Luv 2 Play Monthly Conference Call (Franchise Check Up)
Each month we want all Franchisees to take an hour out of their day to discuss the daily operations with us. We go over staffing, pricing, competition and MUCH MUCH more. It’s our way of keeping a pulse of each of you and to better help you succeed in your business. We would LUV to speak with you. The corporate team of Edward, Christina and Sophia are eager to help.
To set up a time use the link below 👇👇👇
Did You Know
Brunch is a staple for many millennials. Our playgrounds have typically not been very strong in offering breakfast type menus. That is about to change. We are testing some breakfast items in our Surprise location. Based on the results, we will be rolling out information in the next newsletter.