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Exam Preparation Guide: Adobe Real-Time CDP Business Practitioner - Certified Professional AD0-E602

Introduction

The Adobe Certified Professional - Adobe Real-Time CDP Business Practitioner exam preparation guide provides candidates with information they need to prepare for the certification exam.

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Exam Guide Sections

  • Minimum candidate experience
  • Intended audience
  • Exam information
  • Exam objectives and scope
  • Online practice test
  • How to prepare for the exam

Minimum Candidate Experience

This exam is for a marketing specialist who has experience with one or more Real-Time CDP environments. The candidate has knowledge of business objectives and KPIs, familiarity with digital marketing technology stacks and various platform integrations, and an understanding of data flows (ID types,ID syncs, audiences, segments, data models). Further, the candidate has 6-12 months of experience creating and activating audiences using a CDP. Typical tasks performed by the candidate include:

  • Building audiences in Real-Time CDP (segments) mapping those to destinations (activating them)
  • Understanding and applying concepts of profile merge, how data stitching works in Real-Time CDP
  • Navigating the UI
  • Understanding policies (DULE) and applying them as applicable
  • Understanding concepts of Identity namespaces and Identity graphs
  • Understanding high level capability and features of AEP and its services
  • Configuring new destinations

Intended Audience

This guide is intended for people who typically work in the following job roles:

  • Solutions Consultant
  • Data Analyst
  • Marketing Manager
  • Campaign Marketing Analyst
  • Business Analyst
  • Campaign Manager
  • CDP Consultant
  • Conversion/Optimization Consultant
  • Marketing Product Owner
  • Marketing Analyst

Exam Information

  • Exam number: AD0-E602
  • Exam name: Adobe Real-Time CDP Business Practitioner
  • Certificate level: Certified Professional
  • Available languages: English
  • Number of questions: 50
  • Formats: Multiple choice and multiple select
  • Duration: 100 minutes
  • Delivery: Online proctored (requires camera access) or test center proctored
  • Passing mark: 28/50
  • Price:$125 USD / $95 USD (India)
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Exam Objectives and Scope

Section 1: Segments and Activation (32%)

  • Create segment and activate to destination
  • Configure new destinations
  • Apply concepts required to target identities in destinations
  • Identify attribute mappings and scheduling of segments to destination

Section 2: Privacy and Data Governance (20%)

  • Demonstrate an understanding of DULE policies and their impacts on data availability at destinations
  • Ensure privacy and data compliance measures are followed

Section 3: Business Analysis (30%)

  • Identify use cases which tie back to business KPIs
  • Perform data analysis on customer segments in platform
  • Demonstrate an understanding of data flow concepts

Section 4: Schemas and Profiles (18%)

  • Demonstrate an understanding of Adobe Experience Platform concepts
  • Use profile features

Online Sample Questions

The sample questions allow you to see the type and format of questions that you will encounter in the actual exam. There is no sign on needed. The results of the sample test are not stored, and do not predict your actual test results.

Adobe Real-Time CDP Business Practitioner Certification Sample Questions

  • Provide your email address.
  • Answer the candidate agreement.
  • Mark your answer in each question.
  • Click Next on the upper portion of the screen to save your answer and move to the next question. You may return and revise your question within the specified time.
  • On the last question, click Submit Exam to submit all your answers.
  • Answer the short survey.

How to Prepare for the Exam

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam. Here are some suggested resources to help you prepare:

Section 1: Segments and Activation

Section 2: Identity and Data Governance

Section 3: Business Analysis

Section 4: Schemas and Profiles

Questions?

Please contact the Adobe Credential Program Customer Support team.

The content of this exam guide is subject to changes and updates. Last update February 2023.

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