Branding has a vital role in achieving MBL’s growth objectives.
It helps to. . .
– create a memorable first impression
– enhance understanding of our work
– demonstrate our impact
For example, the brands below have been evolving over the years. Moving from complex to simple—while retaining their iconic elements.
Here’s an example of a peer institution that recently rebranded.
How are we aligning with the University of Chicago brand?
The University recently launched a new logo system. Our evolved brand has been created within this framework to bring visual uniformity and enhance our brand by association with the University.
First, we took inspiration from the seal that is the bedrock of our brand.
Focusing on the seahorse as the most iconic and dominant element in our legacy seal.
Second, we focused on going from the complex to the simple, reflecting industry best practices.
Our new icon
How it all works together
We have created a family of brand assets that all work in unison.