Nike

Identity: Nike a sports brand loved by all people because of their bright colors and quality clothing. Nike markets to all people of all races which makes them unique.

Colors: nike uses all kinds of colors which markets to both athletes and regular people

Evolution/Brand Makeover:Today most commonly seen as a solo swoosh, although for much of its history, the logo incorporated the NIKE name alongside the Swoosh. Over the years, the red and white color palette has traditionally been used on the logo, although most recently a solid black swoosh has gained significant popularity. Nike made the change to update the logo.

ReebOk

Identity: Reebok a reliable and trustworthy brand that always provides great clothing for what ever your into. Reebok is used by all people of all ages for every activity.

COLORS: REEBOK USES ALL SORTS OF COLORS BUT THEY HAVE BEEN KNOWN FOR THEIR RED AND BLACK COLORS THAT MARKET TO MOSTLY ATHLETES.

Evolution/Brand Makeover: Reebok made an ethical update to their logo. The new Reebok Delta symbol represents the positive and transformative change that fitness can have on a person's life. Through the millennia the delta has been a symbol of change and transformation.

Adidas

Identity: Adidas a sports brand who markets to mostly younger athletes but also market to every type of person. Adidas has been one of the favorite sports band for years because of their quality clothing.

Colors: Adidas uses all kindS of colors tO market to athletes and to all kinds of people.

Evolution/Brand Makeover: Adidas changed their log to update its appearance. The adidas logo does not have a specific look. The fact that no Adidas logo changes too much from the original design means that all of their logos empower their brand without the risk of going unrecognized.

Extending Brands: Under Armour branched off into creating fitness technology rather than just clothing Under Armour created the Health Box