By Numbers
Introduction
D&AD Festival was a three-day creative spectacular, held at The Old Truman Brewery in London, May 21-23.
Adobe returned to support London’s festival of craft, creativity and culture for a fourth consecutive year. And 2019 was our biggest yet. Together we hosted three days of keynotes, fireside chats, workshops and masterclasses from the worlds of advertising, art, design, fashion, film, photography and more.
Adobe partnership rights included:
The Event
The Festival hosted 187 speakers across six stages
This year featured D&AD's most balanced roster of speakers yet, representing 22 countries and a 50:50 gender split
Audiences reached up to 700 for an individual talk
Keynote presenters included
- Director Danny Boyle
- Musician Professor Green
- Artist Javier Mariscal
- Photographer Rankin
- Industry legends Susan Hoffman of Weiden + Kennedy and Per Penderson of Grey
With 15 D&AD Awards Jury insight sessions that allow Festival-goers a chance to hear from those who decided on the winning work.
And 40+ Masterclass taster sessions, a chance to learn from Pencil-winning practitioners who teach as part of D&AD's rolling programme of professional development
Enterprise
With a guest-list drawn from the agency A-list - including ECDs, Design Directors and founders of global creative networks - the official D&AD Awards Nominees Party with Adobe was hosted at the legendary Groucho club in London.
Adobe's Mark Greenaway and his sales team were invited to network with named Enterprise prospects, D&AD judges and Award nominees. Guests included senior creatives from:
- Apple
- Sky
- 4Creative
- BBC
- PwC
- Publicis
- WPP (including Design Bridge and Wunderman)
Other highlights
ADOBE STOCK ACTIVATION
Total Reach: 1,178 engagements
ADOBE's MAKE IT SPACE
325 workshop attendees @ 45 minutes each
Social Engagement
- Use of #Dandad19: 31,000,000 total impressions. 1,050 mentions on twitter, 1,875 public posts on Instagram
- Twitter: 1.1m impressions from our tweets. Total retweets +244% YoY
- Facebook: 9,281 page views. Interactions +26% YoY
- Instagram: Total impressions 1.75m (+148% YoY)
Marketing & PR
Key Stats
- 338 million total reach
- 253 (2019) vs 249 (2018) Pieces of coverage
- Uplift in coverage volumes in key regions such as North America since 2018
- 75 journalists attended D&AD Festival vs 60 in 2018 (+25% uplift). 60 media interviews took place over three days.
We surveyed 220 members of our audience about their experience of D&AD Festival 2019.
Here's what they had to say....
"Did your experience at the Festival make you feel more positive toward D&AD partners brands?"
43% said YES
"A MUST for all graphic designers"
- Andrew Collins, Senior Digital Designer, STFC
"I've been a member with D&AD for a year now and I haven't made much use of my membership until this event. It exceeded my expectations and I look forward to next years and attending more events throughout."
- Kellie Liang, Product Design Consultant
"It's the creative high point of the year."
- Ross Fowler, Creative Director, Ogilvy Amsterdam
"[The Festival] left me with a quarter-life crisis (in the best possible way) thanks to the sheer range of things that I want to have a go at.
Thomas Rees, Visual Effects Designer
"The speakers were all fantastic and expertly curated, a massive congratulations is due! The mix was perfect and it was so valuable to get such varying perspectives from a range of backgrounds."
- Emily Shorvon, Founder, Phantom Agency
We hope you will agree that D&AD Festival 2019 was a big success.
With special thanks to you, our D&AD Festival 2019 Headline Partner. Your collaboration and investment are key to building a more fair, diverse, and sustainable future for our shared creative industry. We'll be in touch to explore next year's festival, our first with The Guardian Media Group.