Qdoba also offers a large variety of products: burritos, quesadillas, soup, and nachos. Average price of a steak burrito would be $8.40 which is significantly more costly. A small fountain drink would be $1.90. Qdoba for now only sells only in the US, but it is spreading to Canada. Although like chipotle it does sell online too.
Strengths (Chipotle)
- growing fast (world wide)
- employe strength (30,940)
- Positive brand image, customer loyalty
- Online order and delivery
- restaurants owned by company only
Strengths (Qdoba)
- 600 restaurants across U.S
- serves breakfast and opens 24 hours
- handcraft preparation
- different services (online ordering, catering, etc)
Weaknesses (Chipotle)
- Quality of ingredients
- high priced
- limited menu
Weaknesses (Qdoba)
- limited international exposure
- franchise format (difficult to offer locally customized menu options)
Opportunities (Chipotle)
- Store expansion
- Product Categories (burrito, tacos, bowls, quesadilla, salads)
Opportunities (Qdoba)
- Expansion
- Marketing and Branding Activities
- promotional activities to increase customer engagement
Threats (Chipotle)
- strong competitors
- competitors have lower prices
Threats (Qdoba)
- intense
- increasing focus on healthy foods
Chipotle is the better choice to me. Although their prices might be higher than others, it has a great variety products. For example if you aren't felling the tortilla just get a bowl with all the ingredients you might put in your burrito. Also Chipotle has been around for longer and it is widely spread across the world.
Credits:
Created with images by emmacraig1 - "Letter S" • artemtation - "letter stainless font" • Mary Hockenbery (reddirtrose) - "o" • geishaboy500 - "Red Silk Alphabet T"