What are Peer-to-Peer Fundraisers?
Peer-to-Peer Fundraising is the term given to events that utilize relationships – friends, family, community members – to drive donations! Rather than donate to a distant cause or a large organization, people are donating to, or through, individuals. Your school, for example, raises donations via supporters who give to specific students they know. Rather than sending in donations to the school, they are helping kids reach their individual fundraising goals!
In the end, the funds all support the same cause. However, the psychology behind peer-to-peer fundraising is all based on those personal connections creating a desire to donate in order to see that family member or friend succeed. Here's an experiment. In your head picture a school and next to it picture a student you know. When it comes to giving money - which one would you rather support? The familiar face, of course!
The school still benefits, the student reaches her individual goal, and you feel good by being a part of that story.
Schools across the country are realizing that selling goods, hosting cash fundraisers, or even selling tickets to events is not enough to meet their budget goals. The way to raise BIG all starts with putting a familiar face to your fundraising events and giving the power to your individual students and parents to gather donations from their network of friends and family. Ready to learn more? Keep reading!
How do Peer-to-Peer Fundraisers Work?
1. Set Individual Fundraising Goals Based on Your Overall Goal
Take your overall fundraising goal, break this up into classroom goals, then individual goals. Mathematically, you want to divide your overall goal by the number of students in your school in order to find your individual fundraising goal. For example, a goal of $25k divided by 500 students would equal an individual goal of $50. All class goals should equal overall school goal.
2. Find a Fundraising Partner
Peer-to-Peer fundraisers are best hosted online so you can reach as many donors as possible and it's easy for parents to share online. This means you need a fundraising partner who won't rob you of what you raise AND who offers a dynamic, mobile-optimized online software to bring in donations. Your students need a place to bring in donations and you want this to be as accessible as possible.
GOOD NEWS: Get Movin' has the best online fundraising system built just for schools AND you keep 97% of what you raise!!
3. Create an Online Homebase
Your donors need a place to go to find out about your fundraiser. Create an overall event webpage to track your school progress and give students their own individual pages to bring in donations from their peers. With FundHub, you get an event page, individual student webpages, classroom webpages, and even teacher access.
4. Get Teachers Involved
Don't forget about teachers! They also have networks of friends and family who will want to support their classrooms. With FundHub, you can give teachers access so they can also raise money for their classroom fundraising goal.
5. Harness the Power of Social Media
50% of Get Movin' donations come from Facebook!
It's crucial that you partner with a company that can provide easy share tools for parents to promote your fundraiser using social media, text, and email. Your team should post regular updates and encourage parents to share their student’s fundraising webpages to bring in donations from around the world.
Plan a Peer-to-Peer Fundraiser for Your School!
Ready to bring peer-to-peer fundraising to your school?? We are the experts at raising more for schools nationwide. Now, our clients keep more than ever before - averaging 97% - PLUS all of the online tools and resources you won't find anywhere else.