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Building Your Brand With Adobe Express

Agenda

Your brand is more than its logo, font, and colors. How you communicate with your audience, whether you’re building a professional or personal brand, is important so make your content memorable and cohesive.

Adobe Express is a great tool to help:

  • Streamline your content creation and marketing flow
  • Create logos from scratch using the Adobe Express Logo Maker
  • Utilize Adobe color to create a color palette for your brand
  • Store brand assets in the Adobe Express brand kit
  • Access files from Photoshop and Illustrator from your Creative Cloud Libraries
  • Create multiple assets or a social campaign in a single project by repurposing designs and creating multiple pages
  • Schedule social media posts in advance using the content scheduler

ADOBE LOGO MAKER

Enter in a little info about your project and Adobe will generate designs based on your keywords
Choose a style to narrow down the templates Adobe provides
Choose an Icon that resonates with you and Adobe will incorporate it into your design
Adobe will generate a logo for you to change and enhance to meet your needs

ADOBE COLOR

Adobe Color will help you build a color palate to use in your brand
Draw inspiration from stock images or even your own images
See what other designers are using
Save your favorite themes to your libraries
Use accessibility tools to make sure your theme is color blind safe

BUILDING A BRAND

Choose a Logo, Main Color, and Main Font for your Brand
Add more fonts, colors, and logos to use in projects

Start From Scratch or From a Template

There are many templates to help you get started
Add your text

SCHEDULER

Connect your social media accounts
Add media and a caption and then schedule when you would like your post to go live
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