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Jay Rooney Strategic Communications, Copywriting, Content Strategy

Contact INFO

  • Location: San Francisco Bay Area, CA
  • Cell: 510-707-3998
  • Email: jay.rooney@me.com OR jayrooneysfcontent@gmail.com (they both go to the same place)

Snapshot of Skills

  • Strategic: Communications, marketing and content strategy; messaging strategy; strategic thinking; campaign development and implementation
  • Tactical: Editorial, blogging, social media, and public relations best practices; copywriting, storytelling, and editing; COVID-19 related communications
  • Technical: HTML/CSS, Salesforce, WordPress, Remote Work Software and Apps (Zoom, Slack, Asana) Adobe Creative Suite, Google AdWords, Google Analytics, G Suite, Microsoft Office
  • Languages: Native/fluent proficiency in Spanish; elementary proficiency in German

Select Writing Samples

A link to your mental health

Published: 6/21/19

SYNOPSIS: full-length feature article exploring the potentials therapeutic applications of certain video games

EXCERPT:

"Gamer psychologists and therapists are effectively integrating video games into formal therapy, providing a glimpse of a future in which the mental health profession accepts — and even embraces — video game therapy as a legitimate form of intervention."

NOTE: This piece went viral, generating over 10,000 views during the first two weeks after publication, as well as over 9,500 upvotes and a “Gold” Award on Reddit.

Console gamers: apple arcade is for you, too

Published: October 10, 2019

Synopsis: Analysis examining the potential impact of apple's gaming subscription service on player habits and the gaming industry at large.

EXCERPT:

"Nevertheless, the fact that there is so much buy-in from the industry indicates that Apple Arcade is more than worthy enough to share the gaming space with consoles and PCs. And hopefully, in time, it’ll erode the ridiculous artificial divide between mobile gamers and console/PC gamers, or “casual” gamers and “hardcore” gamers. So, the devs are in, the publishers are in, and Apple is finally in… so now, the question is, will the players be in?"

Quantified Swipes

Published: 6/2/14

Synopsis: Data Collection and Analysis Piece on Online Dating

Excerpt:

"For one month, I meticulously logged every interaction I made on three online dating sites, which I then asked a friend to analyze.

I’ll walk you through my entire process: what I was testing for, how I set up the experiment, and what the results were. Yes, I also made charts!

Just keep in mind — the results may surprise you."

InformatioNal bochure

Published: 9/26/16

Synopsis: Brochure for the jewish federation of the east bay, a non-profit organization, targeted at donors, highlighting one of its impact areas

Excerpt:

"We help families engage with our Jewish communities. From Jewish education to family outreach to youth programs, here is how we engage the next generation – thanks to our generous donors."

Moment Magazine Ad

Published: 10/15/16

Synopsis: Print advertisement in a national publication outlining the east bay federation's mission and impact areas

The Lights Beyond The Straights

Published: 7/20/15

Synopsis: Horror/Crime Novella set in the Bay Area's forgotten, gold rush-era town of Port Costa.

Excerpt:

"I should warn you — what you’re about to read is not pretty. It’s not for the easily scared, emotionally weak, or quickly squicked. It takes a certain amount of maturity (both emotional and chronological) to be able to process and deal with what I’m about to show you.

If you still want to know — if you’re ready to know — what happened to Hal, then proceed. But only, as he himself warned, with caution."

Blaming 'Techies' for Housing Crisis Misses Bigger Picture

Published: 12/6/13

Synopsis: The first article in local mass media to argue that tech workers aren't to blame for gentrification in San Francisco.

Excerpt:

"If we are to expect the 'techies' to respect their neighborhoods, and all the culture and history that is wrapped up in them, they need to be met halfway, and not subjected to vitriolic rhetoric or derisive labels that are too often directed at them."

Youth 'Hackathon' Offers Glimpse of Tech Industry's Future

Published: 11/20/13

Synopsis: Event coverage of a 'Hackathon' for students from disadvantaged areas. Originally published in English, then translated to Spanish.

Excerpt:

"Have you ever looked at your smartphone and wished you could use it to find a safe route home? How about to find a mentor, or where to go for help when you're being bullued?

Those were just some of the ideas brought forward by a group of young entrepreneurs who converged in Oakland last weekend at "Level the Coding Field Hackathon," a two-day event designed to teach middle and high school students how to conceptualize, design and build software applications."

Contact Info

  • Location: San Francisco Bay Area, CA
  • Cell: 510-707-3998
  • Email: jay.rooney@me.com OR jayrooneysfcontent@gmail.com (they both go to the same place)
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Jay Rooney
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Created with images by sure2talk - "Quill"