Data from the Australian Bureau of Statistics, 2016
TARGET AUDIENCE
Sally (27) is angered and frustrated by all the injustices in society and always feels obligated to speak on social issues that she feels are important to her – she is outraged that she is made to feel unsafe when walking home from band practice late at night and completely fed up with being harassed and afraid while she does so.
TARGET AUDIENCE
Charlie (41) sees himself as an inner north local, he’s lived here for around 20 years and operates a small, but successful record store on Lygon St in Brunswick East.
Charlie doesn’t have too many worries in his life, but he’ll get behind a cause if people that he knows and cares for will benefit from it positively, and is always keen to help someone who might be struggling.
