Stripe Patern design
In an effort to make the Goodnight Fatty experience more cohesive and branded, we sought to create a pattern that could be used in a variety of mediums, such as packaging, marketing materials, and within the retail environment.
The pattern we designed is inspired by the themes of outer space exploration and nostalgic 80s/90s designs.
The first step in this effort was to create branded deli paper
The final deli paper design is included in every order that Goodnight Fatty fulfills. Iterations and references to this pattern can be seen throughout Goodnight Fatty's storefront, social media, and other branded assets.
Good Morning Chubby
In 2019, Goodnight Fatty launched Good Morning Chubby to introduce a totally new and unique breakfast experience. This breakfast spinoff needed to have a different brand feel, but also maintain some sort of visual tie with existing Goodnight Fatty branding.
I was tasked with designing the Good Morning Chubby logo, as well as branded deli paper to complement Goodnight Fatty's branded deli paper.
The final logo pairs a classic feeling font with Goodnight Fatty's fun script. By utilizing the same blue that appears throughout the Goodnight Fatty brand, as well as flat and rounded iconography, the Good Morning Chubby logo is distinct yet familiar to the existing Goodnight Fatty branding.
Next, I designed icons that represented the Good Morning Chubby offerings in a fun and simple way. The icons were arranged in a pattern to create Chubby deli paper to further differentiate the breakfast Chubby experience from late-night Fatty experience.
Social MEdia graphics
One of the major responsibilities in my role as the Marketing + Communications Manager is to create mission-driven marketing strategies for various mediums on a weekly basis. Like the cookies, I make it my mission to evoke feelings of nostalgia and adventure into my designs.
Email Campaigns
Email marketing is always part of Goodnight Fatty's weekly strategy to excite and engage our audience. We lean on email campaigns to deliver updates about the business and promotion codes to a more targeted group of customers than our broad Instagram and Facebook audience.