Asheboro, NC - Founded in 1999, the Asheboro Copperheads are rebranding as the Asheboro ZooKeepers. Effective immediately, the Coastal Plain League (CPL) franchise is proud to announce a brand new nickname and visual identity inspired by its proximity to the North Carolina Zoo. Coinciding with a renovated McCrary Park in 2022, this rebrand is intended to elevate the franchise's positioning within the community as a family-first summertime destination in central North Carolina.

To develop its new identity, the club partnered with Skye Design Studios (sdsbranding.com), a national leader in sport branding and identity design with deep roots in North Carolina and the CPL.

"Over the past year or so, we took a long look at our brand and thought this was an ideal time to create something new and fresh. We've always been focused on delivering a fun product for the whole family, so what better theme to build off than Asheboro's biggest attraction? ZooKeepers was a no-brainer!"

- Doug Pugh | Owner


The new family of marks features a hearty crew of zoo animals led by their baseball-playing ZooKeeper friend, bursting from a cluster of jungle foliage. In the club's new secondary mark, a zookeeper's hat hangs from an interlocking 'ZK', connected by a flying baseball.

"The most successful identities are born from one-of-a-kind symbols in a particular community and tell a story that is irresistible to root for. Instead of being limited to a single mascot, we thought why not have a whole team of zoo animals? This approach will equip the club with endless activation possibilities - from the characters in the brand to in-person promotions at the ballpark."

- Skye Dillon | SDS Founder

Formerly burnt orange and black, the new club colors are khaki, brown, black, and jungle green.



The club has already begun planning cross-promotional opportunities with the North Carolina Zoo with a vision to work together as public ambassadors for the community, offering affordable family fun to the entire region.

"We would love to see families plan outings where they visit both the zoo and the ballpark throughout the season. As far as the baseball, we will always be committed to fielding some of the best rising talent in the sport and giving our players a stage to hone their skills. Aligning with the zoo concept will enhance the experience for anyone at the ballpark - fans or players - and should be a win-win for our community."

- Jeremy Knight | Coach & General Manager

A collection of preliminary merchandise items are available for purchase. Orders may be placed by contacting the club at 336-460-7018 or info@ZKbaseball.com.

"This is an exciting moment for the organization, the city, and all baseball fans in the area. The way the zoo has embraced our new identity has been overwhelming. Everyone involved can't wait for the Asheboro ZooKeepers' inaugural season to begin - and I ain't LION!"

- Dennis Garcia | General Manager

The club has a few more surprises in store for fans. During the 2022 season, two additional spin-offs of the ZooKeeper brand will be announced.

Stay Tuned!

For more information, contact the club at 336-460-7018 or info@zkbaseball.com.