eBay Inc. Group B: Brandon Davis, Joshua Anderson, Ricardo Estira, Keith Aboraah & Baraka Ntibonera
Mission Statement: At eBay our mission is to provide a global marketplace where practically anyone can trade practically anything, enabling economic opportunity around the world
Vision Statement: eBay Inc. pioneers communities built on commerce, sustained by trust, and inspired by opportunity. eBay brings together millions of people everyday on a local, national and international basis through an array of websites that focuses on commerce, payments and communities.
Current Strategy:
Developing U.S. and international markets via the deployment of efficient, opportunity specific trading platforms that would gradually evolve into a seamless, truly global trading platform
Enhancing features and functionality by continually updating the eBay website to Ensure continuous improvement.
Fostering eBay community affinity by instilling a vibrant loyal eBay community experience and maintaining a critical mass of buyers and sellers.
Broadening the existing trading platform within existing product categories, across new product categories, through geographic expansion, and through introduction of additional pricing formats
Proposed Mission Statement: "At eBay, we strive to develop a safe and friendly online marketplace for buyers and sellers around the world. With over 27,000 different product categories, our goal is to provide a place where shoppers can find practically anything through our site."
Matrices Review
SWOT Matrix
SWOT Bivariate Matrix
IE Matrix
SPACE Matrix
Grand Matrix
QSPM Matrix
Strategies & Alternatives
Implement Video & Audio Chat Into Website
- Product development of audio & video call feature
- Enhance transaction legitimacy
- Increase customer loyalty
Acquire Bidorbuy (Africa's Leading Online Marketplace)
- Expand into more international markets (South Africa)
- Over 80000 sales every month
- Over 50000 successful online auctions (i.e. ending with a winning bidder) are conducted every month
Implementation of Proposed Strategy
- Partner with 3scale to develop and manage audio & video call API
- Advertise new feature through social media, e-mail, splash page, and push notifications on app.
- Monitor feedback of audio and video call feature through 3scale's API management dashboard
Yearly Objectives
- Year 1
- Negotiate with 3scale about development and implementation of audio and video chat
- Begin marketing strategy to promote new product awareness
- Year 2
- Monitor feedback from users through API management dashboard
- Adjust necessary changes to program based on customer feedback
- Year 3
- Continue with the running of program
- Record data usage and purchases through feature
Financial Analysis
Ratio Analysis
Proforma Income Statement
Revenue-Cost Analysis
NPV Analysis
