For the first time in his life, Dennis Dumas was truly alone, and he was terrified.
He had just been transferred to Chino State Prison’s notorious Palm Hall tier, home for the hard cases. The prison called it "Administrative Segregation," but the inmates called it what it was: "The Hole:" no heat, no AC, no hot water, total isolation other than their cellmates and one hour of yard time each month. In Palm Hall, bad things happened to bad people.
Dennis didn't know it, but he was about to embark on an improbable, remarkable journey from the scrap heap of the criminal justice system to the top of the fitness industry.
Upbringing
Dennis grew up in the Dream Homes neighborhood of Cathedral City, in the southern California desert. Dream Homes was a magnet for gangs, drug use, and crime.
Dennis notes, "The police wouldn't patrol without two cars, and you could never get a pizza delivery, tow truck, or taxi."
From a young age, Dennis worked for his Dad's electrical contracting business. He loved going on jobs to the wealthy side of town, because it gave him a chance to grill the homeowners on how they achieved their success. These encounters provided a glimpse of a better life and fueled Dennis’s determination to make something of himself.
After graduating high school Dennis enrolled in junior college, but the structure and slow pace chafed him. He quit after one semester and moved to Los Angeles to work for a cousin who ran a sign company. Dennis recoiled at LA's hustle, bustle, and bright lights; "I felt like a fish out of water," he says. After a short stint with the Air Force that was derailed by an old back injury, Dennis returned to Dream Homes to start his own electrical contracting business.
The troubles started, ironically, just after Dennis staked his first claim towards the Great American Dream: he bought a house.
Within his circle of friends, Dennis was leader of the pack, and he invited his pack to move in to his house. He knew that his new housemates used drugs, but since he was busy building a new business and hadn’t used hard drugs before, Dennis figured he would stay clean. He was mistaken.
Dennis's business was going well, but was not keeping pace with the accelerating costs of his drug habit. He would need to tap alternative sources of income to keep the party going. He opted for a life of crime.
For the next two years, Dennis (pictured here in 2004) and his associates engaged in a variety of criminal activities. In 2005, Dennis and an accomplice entered a place of business, tied up two security guards at gunpoint and stole a safe. A witness reported Dennis to the police. Tipped off that he was about to be arrested, Dennis fled. Over the next two weeks he crisscrossed the Coachella Valley, staying in upscale hotels with stolen identities and credit cards. On June 9, 2005, the police nabbed Dennis in Palm Springs, and his life as a desperado was over.
Jail
Dennis was imprisoned at Indio Jail in Riverside County. Being placed behind bars was his biggest problem, but he had two others: He was a hard core drug addict, and for the first time in his life he would be required to get into shape.
Dennis had used drugs daily for about six years, including the day he was arrested. The prospect of being cut off from his drug supply terrified him. His terror turned to amazement upon discovering that drugs were as available inside jail as they were on the streets of Dream Homes. Dennis took a hard look at himself and his legal predicament and made a defining choice that would help reverse the downward trajectory of his life. He quit, cold turkey.
As a new inmate, Dennis knew he would need to make friends quickly to stay safe. Since most of his hometown friends had been Hispanic, he reached out to the jail's Hispanic crew. They welcomed him as one of their own.
There was a catch, though. Mandatory workouts were an integral part of Hispanic prison culture. Fitness had never been a priority in Dennis's life, and he was a 300 pound drug addict who was going through withdrawal. The circumstances for a personal makeover were not ideal, but he would either need to get in shape fast, or make new friends.
Dennis turned to one of his cellmates, Enrique Hernandez, to guide him on his fitness journey. "He had a six-pack and big arms, and I'm thinking, that's the guy that can help me," Dennis says. Enrique took Dennis under his wing.
"Dennis was heavy, a really big boy, and he huffed and puffed trying to keep up," Enrique recalls. "But he didn't just do the easy stuff. He was willing to get on the floor and work on his abs, which is one of the hardest things for a big guy to do. He took it very seriously."
Dennis plunged eagerly into his new fitness regimen, with daily and sometimes twice daily workouts under Enrique’s guidance. About seven months after entering prison, he was shocked to receive a coveted assignment to fire camp. "People with the charges I had are not typically allowed to go to fire camp," notes Dennis. He had been convicted of burglary and armed robbery, sentenced to three years in state prison, and was about to embark on the outdoor adventure of a lifetime.
Fire Camp
Dennis was transferred to the California Rehabilitation Center in Riverside County to begin his new life as a firefighter. Immediately, he set his sights on becoming First Sawyer -- the lead position on a fire crew -- as quickly as possible. The position required strong leadership skills, which he possessed, and elite physical conditioning, which he lacked. "To run a crew, you have to carry a 35-pound chainsaw, a 50-pound backpack and hike in front of the crew, cutting everything so the crew can follow," says Dennis. "You're duck walking with a chainsaw cutting down trees and hiking for 24 hour shifts. I wasn't ready."
Dennis went into "all-out fitness mode" with a maniacal regimen of pull-ups, push-ups, dips, squats, burpees, running - whatever he could do to build endurance and get stronger and faster. Within three months, Dennis was promoted to First Sawyer.
Throughout 2006-2007 Dennis traveled throughout the state fighting fires, sometimes arriving in a helicopter. "Jumping out of the helicopters in the middle of the mountains and then hiking back to camp after 24 hour shifts was amazing," Dennis says. "It was one of the greatest experiences of my life."
Dennis had transformed himself from an obese, strung out junkie to a ripped firefighting machine. A character flaw marred his new persona, though: the humility he had felt at the start of his imprisonment had given way to hubris, and it would cost him dearly.
In June 2007 Dennis and his crew were dispatched to fight a fire at Clear Lake. The Captain who led the operation issued orders that Dennis believed put his crew unnecessarily at risk. Dennis challenged the orders in a way that threatened the Captain. Dennis was kicked out of fire camp and assigned to the general prison population.
Dennis arrived in general population with a chip on his shoulder. "My reaction was, 'What a jerk, I can't believe he did that to me,'" Dennis notes. " It took me a long time to face up to the truth: the Captain was up in the mountains with a bunch of inmates he didn't know, and the crew chief threatens you. You definitely kick him off the crew. At that moment, though, I felt that this shouldn't have happened to me and I'm ready to go home."
Making matters worse, Dennis allied himself with the Hispanic prisoners, turning many of the whites against him. When an inmate was badly injured in a prison riot, other inmates falsely blamed Dennis. He was transferred to Chino State Prison to begin his new life in Palm Hall aka "The Hole." It was the worst thing that could have happened to him, and it was also the best.
The Hole
"Palm Hall is a kind of headquarters for the worst folks in the system," says Dennis. "I was scared to the point that my knees trembled. It's difficult to describe the experience of walking down a tier of some of the scariest people you've ever seen in your life looking out from the bars and you don't know what's going to happen."
Dennis had hit bottom. The isolation of The Hole provided an opportunity for intensive soul-searching, and Dennis confronted himself in a way that he never had before. "You can choose at that point to say, 'You know what? I'm really pissed off that this is my life. I don't deserve to be here,' or you can say, 'This is my own fault and I need to own up to it,' and that's the path I chose," Dennis says.
"For the first time in my life, I was truly honest with myself."
Taking the blame for an extremely serious crime that he didn't commit was "the ultimate character builder," Dennis notes. "To be put in a situation over which you have no control, and to have to absorb it, take it, and process it, can either break you down or make you stronger. I was determined to come out of this still sane and okay with who I was, because I knew I didn't do it. I took the attitude that I deserved to be here anyways so I've got to make the most of it."
Dennis devoted himself to study -- "I read every book I could get my hands on" -- and dove deeply into anatomy, physiology and nutrition. He also invented workout routines. Not long before, he had been a fitness neophyte who could barely do a pushup; now he was a supremely conditioned athlete who could expertly lead workouts for others.
Dennis became workout leader for Palm Hall's Hispanic inmates, despite one significant obstacle: the prison cells all faced the same direction, preventing Dennis and his workout partners from seeing each other. As Dennis called out instructions from inside his cell, the inmates followed along sight unseen in their cells. The configuration forced Dennis to be as precise as possible with his verbal cueing. The monthly one hour prison yard sessions allowed for face-to-face workouts and gave Dennis a chance to assess how effective his cues had been and modify as needed.
Dennis took away two key lessons from the Palm Hall workouts that would inform every fitness program he would later create. He learned the importance of high-precision verbal instruction, and he discovered the transcendent power of group exercise to bring disparate people together.
The Hole was an extremely noisy place. The inmates kept up a steady racket of talking, singing and taunting that ceased for only two occasions: Bedtime and workout time. Each racial group conducted their workouts at an appointed time. While one group worked out, the other groups remained respectfully silent.
Dennis wondered, "What is it about fitness, movement, and health that is so important that even in Palm Hall people are willing to show respect and empathy around it?"
That question fascinated Dennis, filled his head with possibilities, and focused him for the next chapter of his life.
Freedom
On June 9, 2008, Dennis received his parole and returned to the desert. He possessed only the clothes he was wearing, a list of goals he had compiled in his prison cell, and a dream of starting a fitness business. He was 28 years old.
With the economy having recently crashed, it was an inauspicious time to launch a startup business. Moreover, a flat broke ex-con with a felony conviction, fresh out of prison, was unlikely to land seed money. To get his business off the ground, Dennis did what he does best: he networked. He approached a real estate developer with a proposition to trade electrical work for gym space in Palm Desert. They shook hands, and One-on-One Fitness was born. In January 2009, Dennis opened the doors to his first fitness business.
Dennis offered only individual training until a client named Jeremy convinced him to offer group classes as well. "My entire career is built on group classes, and it's built on that one moment in time where I said, 'Okay, why not?," Dennis notes. "That's so important to me because I feel like many people restrict the opportunities that they have out of fear. I've taken many chances, and have had many misses, but the ones that hit are the reason that I'm able to do what I do today."
One-on-One Fitness promotional video:
A marketing executive, Jeremy also sized up Dennis's potential. "He had all of the traits of someone who could be very successful. He had desire, he listened, he would make changes as appropriate, and was a natural leader." Dennis also impressed Jeremy with his ability to "connect with all types of people. I saw him interact with everyone from very wealthy retired people to very young people. It's a unique trait. Everybody likes Dennis."
Dennis made his biggest impression on Jeremy inside the gym. "I used to think I was a hard worker in the gym, but Dennis showed me I was capable of so much more, and that I could have a lot of fun as well," Jeremy says. "That insight bled over into every part of my life, including business and family. It was a huge revelation."
Jeremy encouraged Dennis to consider moving to a more metropolitan area. "His talent was wasted in Palm Desert."
Vivre
An opportunity to take Jeremy’s advice materialized in January 2011. One of Dennis’s clients, from Palo Alto, invited Dennis to teach a class at Vivre, her hometown fitness club. A few weeks later Dennis led a training session at Vivre for his Palm Desert client and the club’s Director of Fitness. He was invited back to teach a group class the next day, then was offered a position as a personal trainer and program designer. At last, Dennis had escaped the desert.
Dennis had been thinking about creating a comprehensive wellness program based on ideas he had developed at Chino. The move to Palo Alto galvanized him to move forward. Within about two weeks, Dennis created a holistic, high-intensity eight week program that encompassed exercise, diet, rest, and recovery. Because the goal was to help people transform their lives, Dennis named the program Transformations.
Chris Ball was one of Dennis's early Vivre clients. Chris says his first encounter with Dennis "changed a lot for me in my life." Chris was a workout warrior who considered himself to be in excellent shape. One session with Dennis opened Chris's eyes to how much more fit he could be.
At the start of the class, Dennis asked each participant to record on a piece of paper how many reps of a series of exercises they were able to perform. The results would provide a baseline for assessing each person's progress at the end of the program. Dennis appealed for his clients’ trust. "Dennis said, 'If you do what I say for the next 8 weeks, you'll get stronger, your body will change, you'll eat right, you'll sleep right, you’ll feel better and your lifestyle will improve,'" Chris recalls.
An intense workout followed that left Chris "exhausted and humbled. I was scandalized at the shape I was in." He decided to quit. To Chris's amazement, Dennis started calling to urge him to return. Chris ignored the calls; Dennis persisted. Finally, Chris relented and went back to Transformations.
"This wasn't about money. Dennis didn't need the business," Chris notes. "This was a guy calling me out. He had read me and knew that I needed prompting."
Chris devoted himself to the program and experienced the benefits Dennis had promised. "Dennis taught me not just how to work out right, but how to eat right and sleep right. He provided an environment where I could go and push myself beyond my limits. I started to see the physical and mental transformation. He created a mindset change in me that applied not only to fitness, but to everything in my life: If you say you can't, then you won't. If you say you will, then you can. You just need to believe."
Chris also cherished the communal aspects of Dennis's program. "The same group of people worked out together five days a week. You didn't want to miss a class because you'd feel like you were letting the others down. You felt a responsibility to do your best for everyone else. Your strength helped others get through."
To this day, Chris carries in his gym bag the piece of paper with the baseline results from his first Transformations session, as a reminder of where the journey started. "Every so often I look at it and smirk. It's amazing how far I've come, thanks to Dennis."
The Studio
In Fall 2012, Dennis discovered a fitness studio in Danville called The Studio. He was smitten. "Everything was gorgeous and I thought to myself, 'This is where I belong." The club hired him to launch Transformations. Dennis now had two jobs and one hellacious schedule: He left his Livermore home for Palo Alto at 3 am, worked a 5:30 am - 1 pm shift at Vivre, hightailed it to Danville for a 3:30 - 8 pm shift at The Studio, then arrived home at 9 pm.
Transformations caught on quickly at The Studio and attracted the attention of the club's parent company, Leisure Sports. In April 2013 Leisure Sports offered Dennis a corporate position as Regional Director of Wellness.
Dennis was torn. He was reluctant to disconnect from his passion -- working directly with clients in the gym -- but also realized that a "train the trainer" role could greatly scale his impact. He thought, "Every trainer that I would work with had 20-30 clients. Imagine the impact I would have if I worked with a thousand trainers."
Moreover, Dennis dreamed of running his own business again, and saw the Leisure Sports opportunity as a stepping stone. "I knew I needed to get into the corporate world to learn the business before going back to being my entrepreneurial self. I needed an arsenal of experience, including some high level people teaching me what they knew." Dennis took the offer. He was five years out of prison, without a college degree, and was now an executive at the tenth largest fitness company in the US.
The Leisure Sports experience would prove to be more than a stepping stone towards Dennis's future; it would be a superhighway.
He spent two years as a Leisure Sports executive, including a stint as VP of Brand Development for a subsidiary. He designed, launched and operated large-scale fitness operations. He worked alongside fitness visionaries and gained invaluable knowledge about industry best practices. He helped develop a variety of fitness facilities, including strength and conditioning, CrossFit, Barre, Spin, and the country's largest altitude training center. He learned about layout, color scheme, equipment, technology, HR, payroll, and membership.
He also directed the rollout of Transformations to other Leisure Sports properties. Oscar Bazán ran one of the clubs that adopted Transformations. A fitness industry veteran, Oscar had seen many fitness programming fads come and go. Transformations was different. “Lots of programs emphasize fitness and nutrition,” Oscar notes. “Transformations also stressed community: workout partners would motivate each other and hold each other accountable to their goals. That’s what set Transformations apart, and it worked. Dennis was a pit bull about all three components. Each was necessary for a successful outcome,” Oscar adds.
In March 2015, Dennis left Leisure Sports to become Global Director of Sales & Education for Throwdown Industries, a fitness equipment manufacturer. The move allowed him to expand his network of industry contacts, build partnerships with other fitness providers, and dive deeper into facility design. He traveled extensively, spoke at conferences, and gained experience servicing major international accounts like Equinox.
Dennis sold the rights to Transformations to Throwdown. A program that originated in a prison cell was now operating in prestigious clubs across the country and generating more than $1.2 million in annual revenue. His baby had grown up.
After one year with Throwdown, Dennis’s corporate apprenticeship was complete. He was ready to strike out on his own. "I had learned everything I needed to know to move on to the next stage of my life: using my passion and vision to own my own place.”
He found the opportunity when a small Georgia company approached Throwdown for help with equipment. The name of the company was Omni Fight Club.
OFC offered group classes that provided the fitness benefits of a boxing workout in a no-contact environment; its slogan was "train like a fighter without getting a hit." In late 2015, Dennis hosted a meeting to pitch Throwdown’s equipment line to OFC leadership. Though it wasn’t on the meeting agenda, Dennis was about to be pitched, too.
Dennis saw tremendous potential in integrating boxing and kick-boxing techniques into a fitness workout, as OFC had done. He enhanced the concept by incorporating his facility design ideas and workout programming expertise. Finally, he was ready to launch.
In June 2016, Dennis signed on as an OFC franchisee. He secured a space in a Livermore business park, directed a frenetic two-month buildout, and on December 1, 2016 launched Omni Fight Club Livermore.
Dennis deployed an innovative pre-launch marketing strategy. During the buildout, he set up exercise equipment in the club's parking lot and offered over 1,000 free workouts. Potential customers flocked to the parking lot to give the new gym a try. When he opened his doors, Dennis had already cultivated an enthusiastic following who eagerly signed up.
The strong launch vaulted OFC to profitability within just 59 days. Within one year OFC had acquired over 500 members and was generating more than $60,000 in monthly revenue. Relying mainly on word of mouth, OFC achieved explosive growth on a marketing budget of less than $1,000 per month. The Livermore Chamber of Commerce named Omni Emerging New Business of the Year.
Changing Lives
Omni’s clients embody a wide range of ages, body types, ethnicities, socio-economic backgrounds and fitness levels. The highly heterogeneous group is bound together by a passionate embrace of the fitness community that Dennis has created. "This was the great gift I received from my time in prison: the knowledge that fitness and movement generate universal empathy,” Dennis says. “It amazes me still that I gained this knowledge in one of our country's most dangerous and segregated environments: the California state prison system."
Here are some of the members' stories.
Lauri
Lauri Braudrick is 45 years old and the mother of three who credits Omni for being in the best shape of her life.
Along with about 60 other regulars, Lauri takes the 5:30 am class 5-6 times each week . “If you don't show up, the others will start texting you. This is why I get out of bed at 4:40 every morning. They'll start texting, and I'll miss out on a ton of fun.”
Lauri especially appreciates Omni’s family environment: husband Frank usually accompanies her to workouts, and each of her kids also has also taken classes. Through OFC she has made a new circle of close friends. “There are so many different types of people from different backgrounds. We all come together over fitness and love how Omni motivates us and how we motivate each other.”
Lauri calls Dennis “our biggest cheerleader. He's in it for us. He loves seeing us getting stronger, leaner, and healthier overall. He works out harder than we do. He lives and breathes what he preaches.”
Her experience at Omni has encouraged her to impress upon her children the importance of a healthy lifestyle. “A lot of us are watching our parents struggle with health issues. Our kids need to understand that heart disease and diabetes are real, and that exercise and eating right can lead to a longer healthier life. Everything I’ve learned at Omni has helped me have that conversation with my kids.”
Angela
Angela Slavik, 39, is a fitness fanatic who has averaged five two-hour workouts per week since high school. She attended an Omni parking lot workout strictly to take advantage of the free offer. With her vast workout experience, Angela figured she wouldn’t need help during the class. Moreover, she had always worked out alone, and the idea of working out with others was outside her comfort zone. She planned to take the free class then return to her solitary fitness regimen.
The workout transformed her mindset. “I was greatly impressed. Dennis fine-tuned my strengths and addressed my weaknesses, just like he did with everyone else in the class. By the end of the class I was hooked and knew I would become a member. Had anyone other than Dennis taught that workout, I would not have returned.”
“Dennis is successful because he genuinely loves and understands people. He lives to see people accomplish what they never thought possible. He's a role model, an inspiration, and somewhat of a super hero to his members and his staff. He brings his heart, amazing intellect and empathy to everything he does.”
“When it comes to fitness Dennis is magical. It's in his blood. It's his gift. This is what he was born to do.”
Augie
Augie Arteaga met Dennis in a garage.
In 2016, Augie, 51, attended workout sessions in his personal trainer’s San Ramon garage. Dennis visited one day as a guest trainer. Augie recalls Dennis directing a vigorous stationary bike workout. “I was gasping for air but chatting with one of the other people in the class. Dennis came over, tightened the resistance on my bike, and said, ‘The fact that you’re talking tells me you’re not working hard enough.’ He smiled and walked away. At that moment, I knew we would get along great.”
Augie followed Dennis to OFC, where he now works out four times a week, often with his two sons. “The workouts suit me perfectly. I’ll burn 500 to 1,000 calories in 50 minutes. That’s a lot for someone my age. I also love that every workout is different.”
Augie credits Omni with helping him earn a Master’s Degree while working full-time as an AT&T Construction Engineer. “The workouts kept me in a very disciplined routine and very focused on diet. They kept me sane through a very stressful time and were instrumental in my doing well in school.”
Augie appreciates the “friendship and camaraderie” that he experiences at Omi. “There’s lots of laughing and ribbing. Everyone has a great time.” The best part of Omni, Augie says, is that “it’s not competitive. Whatever you put in is what you get out.”
Khahiliah
Khahiliah Jackson, 36, attended her first OFC class just after it opened. She was reluctant, since she was severely overweight, suffered social anxiety, and had had negative experiences at other gyms. Prodded by her friends, she decided to give Omni a try.
“I was the largest person there. I went up to the burpee station and said, “I can’t do this.” Dennis overheard me and said, ‘In this gym, we don't say ‘I can't.’ There's always an ‘I can.’ I used to be over 300 pounds. I’ll show you how to do all of the stations.”
“I did three burpees then completed every other station. Dennis was by my side with high-fives and ‘You got this.’ I never worked so hard in my life. I signed up that day.”
Khahiliah now attends Omni six days a week. She has lost 100 pounds, enabling her to experience a blissful series of “firsts”: first bathing suit in 13 years, first date in 5 years, first jumpee house romp with her daughter, first roller coaster ride in 7 years, first go cart ride, first hike. “I'm living my life now because Omni showed me that I can.”
“That talk with Dennis, my first day in the gym, changed my life. He shows the old, young, fat, and skinny that they can do what they think they can't. He makes it happen.”
Omni also gave Khahiliah a safe haven from her social anxiety. “When I walk in, people know who I am. Everyone is so encouraging. I’ve made so many friends, and we’re there for each other. At Omni, I can be more open and supportive and have a good time. Omni is so much more than a membership. That’s my family.”
Giving Back
Dennis is as committed to improving his community as he is to improving the lives of Omni members. Since inception, Omni has raised about $2,500 per month for Livermore’s schools, youth sports organizations, and public safety departments. Omni raises the money by hosting fundraising events and by partnering with local restaurants on “Omni on the Town” outings: club members dine at the restaurant on a particular night, and the restaurant donates a portion of the evening’s proceeds to a charitable cause. Omni frequently donates gift baskets to organizations as raffle items for their own fundraising events. Dennis replaced the stage lighting at a local elementary school, pro bono. He often gives talks on self-defense, safety, and situational awareness.
Dennis also created a “Heroes” program that offers deeply discounted Omni membership rates to military, police, firefighters, teachers, and nurses and their family members.
Dennis hopes that his largesse sets an example for other business owners. “This is our community, and I see it as my responsibility to do whatever I can to make sure that my kids grow up healthy in a safe and thriving environment. Everyone wins when businesses give back.”
Dennis’s past transgressions also fuel his philanthropy. “I've done a lot of bad stuff and took a lot from the world. I feel a major commitment to atone and give back what I’ve taken.”
The Future
Dennis sees tremendous opportunity for OFC. He is opening branches in Pleasanton and Walnut Creek during Q1 2018. Longer term, he envisions Omni as a dominant fitness player with 600 franchises nationwide. Critical to achieving that goal, Dennis says, will be to “maintain the culture and vibe that we have created in Livermore at all Omni locations. The member experience, community feel, level of service, and coaching quality must all be repeatable.”
Continually evolving the Omni workout will be another critical success factor. “The workout will always change as science and technology change. Since we’re not beholden to any specific format or modality, we are always adaptable to new trends.”
Sean Phillips, one of Dennis's business partners, describes the Omni member experience as the "magic elixir" that differentiates OFC from the competition. "We have all of these raging fans because we create a unique experience that's based on camaraderie and achieving success from your very first class. We want you to leave every class with a feeling of 'Yeah, I did that.' Dennis created that experience through his passion, enthusiasm, and relentlessness."
Sean is exploring overseas opportunities for OFC, and predicts that "Dennis will go down in history as one of the main catalysts who launched the brand internationally."
The Past
Enrique Hernandez, Dennis’s former cellmate and first fitness mentor, is extremely proud of how far his protégé has come and what he has accomplished. "Dennis could have gone all kinds of different ways, and he chose to get straight. I'm so glad I was able to help him."
Like Dennis, Enrique overcame his criminal past -- he was jailed for drug and weapons trafficking -- and turned his life around. He is now a family man who operates a successful dog breeding business.
"Dennis's story is a big part of my life, knowing that he's helping so many people and staying out of trouble because of fitness."
"All it takes is one person."
The smiling sweaty regulars at Omni Fight Club Livermore would surely agree.