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Welcome to CLDE! Use the hashtag #CLDE22 to share your thoughts and discoveries on social media.

Workshop Facilitators

Paul Cook, Indiana University Kokomo (paulcook@iu.edu)

Byron Craig, Illinois State University (bbcraig@ilstu.edu)

Workshop Agenda: Tuesday, June 21

9:00am to 9:15am CDT -- Welcome & introductions (name, title, affiliation, goals for the workshop, current courses, research interests, etc.)

Act I

9:15am to 9:50am CDT -- Three models for understanding where we are now. Some definitions, basic concepts, & examples.

9:50am to 10:00am CDT -- Freewrite & group activity #1

10:00am to 10:10am CDT -- Break #1

Act II

10:10am to 10:40am CDT -- Deep memetic frames: fetisizhed sight & white racial frame

10:40am to 11:00am CDT -- Group activity #2: deep memetic frames brainstorm & discussion

11:00am to 11:10am CDT -- Break #2

Act III

11:10am to 11:45am CDT -- Film screening: Black Madison Avenue (2022)

11:45am to 12:00pm CDT -- Assignments, resources, closing discussion, & wrap up

Postdigital

Postdigital “refers to a state in which the disruption brought about by digital information technology has already occurred” (Berry & Dieter, 2015, p. 7).

Digital technologies are utterly ordinary features of contemporary existence. They are essential and ubiquitous tools for getting along in society that have become, in a relatively short time, as de rigueur as cars on the highway. We no longer talk about "online banking," for example, it's just banking. (Nevermind the fact that 99% of it happens online.)

Smartphones, clouds, trolling, remix culture, mis- and disinformation, clapbacks, deepfakes, TikTok culture, the “datafication” of lived experience: these are all part of the energizing ether that animates and structures contemporary postdigital life.

And it was mostly fun and games until the shocking realization that neither our political institutions nor our media literacy skills are really built for a postdigital era. Our political norms depend on stodgy twentieth century holdovers like facts, context, consensus, shared assumptions, and evidence.

Despite our postdigital reality, most of our media literacy skills are still mired in a print-dominant, broadcast model of media and mass communication.

Examples to discuss:

This workshop is divided up into three separate parts. In Act I, we are going to examine some terms and basic concepts related to problematic information.

In Act II, we will transition to an examination of what Phillips & Milner (2021) call deep memetic frames and the role they play in the spread of polluted information--particularly racist mis- and disinformation. We will also hear from Dr. Byron Craig, my co-facilitator for this workshop, on racist misinformation in advertising.

Finally, in Act III, we are going to screen part of a recent documentary entitled Black Madison Avenue (2022) that dramatizes how people of color are underrepresented in advertising and how this perpetuates racist tropes and images in the media.

The workshop will conclude with an overview of some teaching resources that you can take with you to apply what you've learned in your own classrooms.

Act I

What do we really mean when we talk about "fake news"?

The term "fake news" re-emerged in late 2016 as a convenient (if overly simplistic) moniker for a dangerous panoply of disinformation, misinformation, malinformation, propaganda, misleading content, and manipulated media. (In 2017, it was voted word of the year.)

"Fake news," though popular, is a blunt instrument. It misses the subtler, crucial distinctions among different types of misleading information and ignores the question of intent altogether.

Fortunately, researchers and teachers have better terms at their disposal. There are three we will get to know and use in this workshop today: problematic information (Jack, 2017), information disorder (Wardle & Derakhshan, 2017), and polluted information environment (Phillips & Milner, 2021).

Problematic information is a useful umbrella term that describes information that is “inaccurate, misleading, inappropriately attributed, or altogether fabricated” (Jack, 2017).

Misinformation: information that is unintentionally inaccurate or misleading.

Disinformation: information that is deliberately false or misleading.

Publicity & propaganda: “deliberate, systematic information campaigns, usually conducted through mass media forms” (Jack, 2017, p. 4).

Satire, parody, & culture jamming: information or media that intentionally spreads “fabricated, inaccurate, or exaggerated information to convey a critique or cultural commentary” (Jack, 2017, p. 11). Ex.) The Borowitz Report or The Onion

“filter bubbles” (Pariser, 2012) & algorithmic manipulation (Project Information Literacy, 2020)

manipulated images and AV: deepfakes and cheap fakes (Paris & Donovan, 2019)

Information disorder, a term coined by Wardle & Derakhshan (2017), provides a more nuanced conceptual framework for exploring, analyzing, and reporting on the many permutations of misleading and harmful misinformation in our contemporary digital information ecosystem. Information disorder hinges on both the relative truthfulness/falseness of the message and the intentions of the sender.

Wardle, C. & Derakhshan, H. (2017, September 27). Information disorder: Toward an interdisciplinary framework for research and policymaking. Council of Europe report.

Wardle & Derakhshan (2017) distinguish between three types of information disorder. The first two should look familiar:

  • disinformation is “false and deliberately created to harm a person, social group, organization or country.”
  • misinformation is “false, but not created with the intention of causing harm."
  • malinformation is “based on reality, used to inflict harm on a person, organization, or country” (Wardle & Derakhshan, 2017, p. 20).
Wardle, C. "Understanding Information Disorder," First Draft News (22 Sept. 2020)

At yet another degree of nuance, Phillips & Milner (2021) employ an ecological frame to conceptualize our polluted information environments.

Post-truth

The term “post-truth” refers to a situation in society where the way information makes us feel has become more significant than whether that information is accurate, credible, or true.

One problem the post-truth era poses is that there is now so much information (i.e., Bolter's notion of digital plenitude) that we run the risk of becoming paralyzed in our ability to tell accurate from inaccurate information—often with disastrous consequences.

There are so many perspectives and so many ways to support these perspectives that it has become exceedingly difficult for people to navigate questions of truth, lies, fact, fiction, opinion, and bias in our contemporary information ecosystems.

Post-truth epistemology, along with other factors, has led to what the Rand Corporation (2018) calls "truth decay" in their influential and comprehensive report of the same name.

Truth Decay

Knight Foundation. (2018). "Indicators of News Media Trust." Gallup / Knight Foundation.

Freewrite & group activity #1

What do you see as being the "stickiest" or most troublesome problems vis-a-vis teaching about problematic information / information disorder today? What makes these problems so troublesome?

Take five minutes to freewrite, then discuss with your group. Once you have had a chance to discuss, share out with the entire workshop.

Act II

Deep Memetic Frames

Phillips & Milner (2021) view deep memetic frames as fundamental drivers of problematic information both on the web and IRL ("in real life"). In You Are Here, they examine two powerful DMFs that are most relevant for our discussion today: the white racial frame and fetishized sight. Both are part of what is known as "internet culture," the lulzy, troll-happy spaces of the web and social media where nothing should be taken too seriously and people become desensitized to violence and hate speech.

A recent story on NPR's Here and Now suggests the pervasiveness of these frames are on social media and internet culture more broadly.

Internet culture's "emphasis on fun and funny negative freedoms--share that meme, troll that stranger, joke about Hitler, it's your right--downplayed the destructive, antidemocratic, and deeply polluted dimensions of fetishized sight" (Phillips & Milner, 2021, p. 52; original emphasis).

Deep memetic frames establish the boundaries of thought. They "direct the attention" in much the same way as Kenneth Burke's concept of terministic screens. Deep memetic frames manifest "ethical and ideological ways of being in the world" by shaping our realities (Phillips & Milner, 2021, p. 21).

And yet, unless we actively interrogate them, most of us have no idea these deep memetic frames even exist. Because we see and think through DMFs, we have trouble thinking around them.

Advertising, the lingua franca of capitalism, works through and on these DMFs, capitalizing on their "hidden" agendas and playing on their subtleties.

Images of blackface. Clockwise from top left: Al Jolson in The Jazz Singer (1927)Louise Beavers as the titular character in TV's The Beulah Show (1950 - 1953), a typical blackface character in cartoon, and PepsiCo's Aunt Jemima.

DMFs say, "This is just how the world is; [they are] the epistemological equivalent of breathing" (Phillips & Milner, 2021, p. 19; original emphasis).

First, they are frames because they are "sensemaking mechanisms that allow people to tell coherent stories about the world" (Phillips & Milner, 2021, pp. 19-20).

Second, they are deep insofar as they run to the core of our beings and our cherished, largely unchallenged understandings of the world, which of course we tend to think of as non-ideological and non-political, as "just the way things are."

And third, they are memetic in the sense famously defined by evolutionary biologist Richard Dawkins: "ideas moving back and forth between collective norms and individual actions, evolving as they travel" (Phillips & Milner, 2021, p. 20).

An "apolitical" (?) example of a deep memetic frame: the Starbucks coffee cup size scam.

Group activity #2

What are some examples of DMFs that you have encountered in your students? In yourself? In media? In problematic information? Take some time to discuss this with your groups and then share out with the rest of the attendees.

A final example of a DMF: mainstream journalists' impulse to portray "both sides" of an issue.

Weeks after the 2016 US Presidential election, in a discussion of recent remarks by white supremacist Richard Spencer, CNN host Jake Tapper led a panel discussion on his show that featured the chyron "Alt-right Leader Questions if Jews Are People." By having this discussion on air and then visually representing Richard Spencer's racist musings with this unfortunate chyron, CNN implied that questioning the humanity of Jewish people was a conversation worth having.

You can read more about this incident in Carissimo's (2016, Nov. 22) article for the UK's Independent.

Act III

Black Madison Avenue (2022) partial screening.

Resources, assignments, & further reading

Check, Please! Starter Course. Michael Caulfield. A three-hour online course that introduces students to strategies for fact-checking and source verification online.

First Draft News. Claire Wardle. A global non-profit dedicated to empowering journalists, policymakers, and the public about information disorder.

Media Manipulation Casebook. Joan Donovan. An excellent classroom resource on media manipulation of all kinds that includes a helpful glossary of key terms and in-depth case studies of manipulated media that are perfect for classroom use.

Truth Decay. Michael D. Rich & Jennifer Kavanagh for the RAND Corporation. An extensive report from 2018 on the changing dynamics of trust and knowledge in the post-truth era that delves into both the causes of "truth decay" and its effects.

Mind over Chatter. Mark Canada, Christina Downey, Paul Cook, & Polly Boruff-Jones. Five interactive Canvas modules and a companion teaching manual that introduces students to cognitive biases and other habits of mind that can obscure the truth.

Snopes. David Mikkelson. The granddaddy of all fact-checking sites, this repository began as an urban legend and folklore website and is now considered one of the top fact-checking sites on the web. Snopes.com, which was founded in 1994, has been around for nearly as long as the web itself.

Data & Society. dana boyd. Produces original research on cutting-edge topics in the world of digital culture, including AI and automation, algorithmic manipulation, disinformation, and the impact of technology on labor and health.

Thank you so much for your time and energy today. I appreciate your participation, and I look forward to hearing from you as you plan your work for the new academic year. Please don't hesitate to reach out to me (paulcook@iu.edu) and Byron (bbcraig@ilstu.edu) at any point this summer.

Enjoy the rest of your conference!

Credits:

Created with images by sinseeho - "Top view of calendar or planner on an office desk" • Bokehstore - "Flow of digital information. Global connection concept. Technology futuristic background. Big data visualization." • kikujungboy - "Air pollution by smoke coming out of from factory's chimneys, Industrial zone." • ibreakstock - "Trolling word cloud" • Rawpixel.com - "Painted frames on a canvas" • rawpixel.com - "Golden frames on a wall mockup" • vlntn - "old frames on wooden wall"