Introduction
This exam preparation guide provides potential candidates with detailed descriptions and recommendations they need to prepare for Adobe Real-Time CDP Technical Practitioner exam.
Adobe Experience Platform and Adobe Real-Time Technical exams are developed with the participation of subject matter experts, following industry standards for developing fair and valid tests.
Adobe will not provide any certification for passing this exam alone. Please see the certification requirements under Exam Purpose below.
Exam Guide Sections
- Exam purpose
- Minimum candidate experience
- Intended audience
- Exam information
- Exam objectives and scope
- Readiness self-assessment
- Online practice test
- How to prepare for the exam
Exam Purpose
An official Adobe Real-Time CDP Expert designation acknowledges your understanding of Adobe Experience Platform and Adobe Real-Time Customer Data Platform, which is an application built on Adobe Experience Platform. To achieve this certificate, you must pass the following two exams:
- AD0-E600 Adobe Experience Platform Technical Foundations
- AD7-E601 Adobe Real-Time CDP Technical Practitioner
The AD7-E601 exam covers the creation, management and understanding of customer profile, segmentation, destinations across sources, and other topics. The exam validates the foundational skills and knowledge needed to employ Real-time CDP for audience segmentation, destination exports, and activation on a real-time basis for unified profiles that adhere to data and privacy regulations. Candidates should have experience with Customer Data Platforms (CDP) and knowledge of Adobe Experience Platform.
Minimum Candidate Experience
Defined by a team of subject matter experts, the candidate who is ready to pass the Adobe Real-Time CDP Technical Practitioner exam has the following qualifications, at a minimum:
- Basic know-how of Experience Platform and can navigate through the UI
- Ability to create segments and build audiences (logic included in that)
- Ability to configure destinations
- Ability to connect segments to destinations
- Ability to build insights/events to respond and react in real time
- DULE set-up during data ingestion, segment limitation during activations
- Understanding of opt-in requirements by channel
- Ability to design/understand the data that needs to be captured and activated upon using best practices for use case data frequency and volume
- Ability to understand data needed in different channels
- Ability to determine what profile attributes are needed
- Knowledge of frequency of sending segments out through destinations
- Knowledge of how often segment membership is updated
Intended Audience
The study guide is intended for individuals with industry experience who then learn the Real-Time CDP application of Adobe Experience Platform. Typical roles of candidates preparing for this certificate include:
- Data Architect/Engineer
- Solution Architect or MSA
- Enterprise Architect
- Product Manager
- Marketing Technology Lead
Exam information
- Exam number: AD7-E601
- Exam name: Adobe Real-Time CDP Technical Practitioner
- Status: Active
- Available languages: English
- Number of questions: 34
- Formats: Multiple choice and multiple select
- Duration: 51 minutes
- Delivery: Online proctored (requires camera access) or test center proctored
- Passing mark: 25/34
- Price: $125 USD / $95 USD (India).
Exam Objectives and Scope
Section 1: Validation (41%)
- Apply concepts required to validate Profile has the proper attributes and segments
- Demonstrate an understanding of how to validate deployment strategy based on functional or technical requirements
- Analyze relevant variables to implement the End to End (E2E) Flow of RTCDP
- Monitor segment export to Destination
- Apply concepts required to validate data governance policies
Section 2: Segmentation (32%)
- Demonstrate an understanding of how to create segments based on business requirements
- Demonstrate an understanding of how to determine segment evaluations based on data ingested
Section 3: Destinations (27%)
- Apply concepts required to configure one or more Destinations when sending/exporting audiences based on business use cases
- Demonstrate an understanding of exporting segments through Destination
Readiness Self-Assessment
Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.
Online Practice Test
We are excited to offer free practice tests and provide a detailed coaching report upon completion of each one. You will have unlimited access to all available practice tests for Adobe’s expert-level exams. Our practice tests are developed from the same blueprints as the live exams, so they can help you gauge how you are doing in each topic area. However, taking a practice test does not guarantee that you will pass the certification exam.
Go to the Scheduling Page > Practice Tests > Adobe Certification Prep Portal > click on Launch Adobe Exam Prep Portal (on the far-right side).
How to Prepare for the Exam
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam. Here are some suggested resources to help you prepare:
Section 1: Validation
- Real-Time Customer Profile Overview
- Profiles Dashboard Guide
- Default Guardrails for Real-Time Customer Profile data
- Enable Real-Time Customer Profile
- Real-Time Customer Data Platform overview
- Getting Started with Real-Time CDP
- Real-Time Customer Data Platform home page and dashboards
- Monitor dataflows for destinations in the UI
- Privacy in Real-Time Customer Data Platform
- Data Governance in Real-time CDP
- Apply data governance framework
- Getting started with data governance
- Data Governance overview
- End-to-end demo of data governance
- Classify Data using Governance Labels
- Create Data Usage Policies
- Enforce data usage policies
Section 2: Segmentation
- Segmentation Service in Real-Time CDP
- Segment Builder UI Guide
- Segmentation use cases for Real-Time Customer Data Platform B2B Edition
- Build segments
- Segment Builder Overview
- Create segments
- Create content-based segments
- Create conversion segments
- Create segments from existing segments
- Create sequential segments
- Create Dynamic Segments
- Create multi-entry segments
- Create segments with B2B data
- Demo of Streaming Segmentation
- Evaluate and Access Segment Results
Section 3: Destinations
- Destination overview
- Destination types and categories
- Destinations workspace
- Create a new destination connection
- Create Destinations and Activate data
- Activation overview
- Destinations catalog overview
- Activate profiles and segments to a destination
- Integrate with Google Customer Match
- Configuring the Azure Blob Destination
- Configure the Marketo destination
- Configuring File-based Cloud Storage or Email Marketing Destination
- How to configure a Social destination
- Activate data to non-Adobe Applications
Questions?
Please contact the Adobe Credential Program Customer Support team.
The content of this exam guide is subject to changes and updates. Last update February 2023.