Why Do Women Wear Make-Up?
An estimated 44 percent of American women do not like to leave their homes without makeup on. Research shows there are two primary reasons why women wear makeup:
Camouflage – Women who are anxious and insecure tend to use makeup to appear less noticeable.
Seduction – Women who want to be noticeably more attractive tend to use makeup to be more confident, sociable, and assertive.
Those 44 percent of women believe that if they show their natural, untouched face, they won’t be able to accomplish either of those things, and they will be treated differently. It turns out there is some science to back up the fears driving them to wear makeup every day.