Salmon Get a Boost for 2023: Prince of Whales Donates $130,000 to Support Conservation
Vancouver & Victoria, BC - January 19th, 2023
Salmon get a boost for the start of the year as Prince of Whales donates $130,000 to the Pacific Salmon Foundation (PSF) to support their Marine Science Program, dedicated to study and mitigate environmental factors impacting the health of salmon. The Marine Science Program currently works to uncover where and why salmon and forage fish are dying, restore key kelp and eelgrass habitats, enhance the resilience of coastal ecosystems, visualize ecological, environmental, and human impact data in the Strait of Georgia, and more.
This donation substantially aids the foundation in restoring salmon, which are a vital part of the marine ecosystem and play a crucial role in the health of our oceans. Not only do they provide a source of food for a variety of marine creatures, including killer whales, bears, and birds, but they also help to maintain the balance of nutrients in the ocean. Salmon are known as a "keystone" species, which means that they support over 130 species of wildlife. When salmon populations are healthy, it has an incredible ripple effect on the entire ecosystem. Unfortunately, salmon populations around the world are facing numerous threats, including habitat loss, overfishing, and pollution. These threats have serious consequences not only for the salmon themselves, but also for the animals that rely on them for survival. That is why it is Prince of Whales’ mission to support the PSF and conserve salmon populations.
The ongoing partnership between Prince of Whales and the PSF is just one example of Prince of Whales’ commitment to sustainability and conservation. Prince of Whales is Victoria’s first Climate Positive whale watching business and a member of 1% for the planet. Prince of Whales is very adamant in promoting conservation as they believe it is their duty to protect the environment for future generations.
We all depend on salmon, including killer whale populations that draw tens of thousands of visitors to our region each year. We are at a critical time where species at risk need our help. On behalf of Prince of Whales, we are proud to partner with the Pacific Salmon Foundation to help drive research and action to help Pacific salmon populations recover.
Alan McGillivray President and Owner of Prince of Whales Whale and Marine Wildlife Adventures, North Island Kayak, and SEA Vancouver.
About Prince of Whales
Founded in 1993, Prince of Whales Whale & Marine Wildlife Adventures has operations in Victoria, Vancouver, and Telegraph Cove. The company operates more than 15 vessels, including high-speed catamarans, Zodiacs, and custom-built cruisers. Prince of Whales is a Climate Positive marine adventure company, certified by Ostrom Climate, and is committed to offsetting at least 110% of their emissions annually. As an industry leader, Prince of Whales supports organizations such as the Pacific Salmon Foundation, Ocean Wise, 1% for the Planet, Centre for Whale Research, and the Peninsula Streams Society.
About Pacific Salmon Foundation
The Pacific Salmon Foundation is a non-profit environmental organization dedicated to the conservation and restoration of wild Pacific salmon and their habitats in B.C. and the Yukon. Our motto is: salmon first, salmon always. Working with Indigenous partners, thousands of stream keepers, government, academic institutions, and a coalition of people for salmon, we never go it alone. Our mission is to conserve salmon for the benefit of generations to come.
Media Contacts:
Allison Colina Vice President, Development, Marketing, and Communications, Pacific Salmon Foundation: acolina@psf.ca
Alan McGillivray President and Owner, Prince of Whales: alanmcgillivray@shaw.ca
Social Media:
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Pacific Salmon Foundation Instagram Facebook LinkedIn YouTube Twitter TikTok
Credits:
Prince of Whales, Nikolai Coutinho, Pacific Salmon Foundation and BC Content Hub