As Beijing is located in the northern part of China, the winter temperature averages between -5°C to 5°C from November to February. Each winter, Beijing residents venture out to skate on ice in large parks for various fun activities. It’s also the most frequent family recreational and healthy activity to happen during the Chinese Spring Festival holiday.
Since the preparatory work started in 2014, the 2022 Beijing Winter Olympics have had a great effect on people’s lives and boosted an economic surge in tourism and related industries. According to the 2022 China Ice and Snow Development Report issued on 5th January 2022, more than 300 million people have experienced ice or snow recreational activities in China, with revenue reaching￡40 billion between 2021 to 2022.