ABOUT BREWS BARBERSHOP

Brew's Barbershop is a barbershop and brewery located in La Crosse Wisconsin.

CLIENTS NEEDS AND GOALS

Jared Brew's is all about giving back to the community by providing his space for local musicians and Artist of La Crosse and his main goal is to provide high quality hair cuts and shaves in a fun and hip environment.

TARGET AUDIENCE

Men ages 21-65 or those who are into Pronouns.

RESEARCH & INSPIRATION

I stumbled upon multiple companies and found 2 barbershops that were very distinctive and the designs really expresses what the client is going for. When looking at these two brands it tells me that when you visit with them not only will you feel cool vibes but you will walk away with an amazing cut and great experience.

With the drawing concepts I made sure the logos connected to what the client wanted : hip, industrial, sharp. I made sure to incorporated a brewery bar style but also showcasing barbers equipment. These designs will communicate to consumers that the companys top priority is to provide high quality mastery cuts and fresh vibes as well.

With the typeface I made sure to choose styles that will not take from the design but make it pop while creating balance and harmony. The style I am going for is clean crisp bold lines to top the logo off.

FINISHED LOGO

PRODUCT MOCKUPS

I chose to pick these mockups because every bar has coasters and also cards as well. This is also great to show off the clients style and personality.

BRAND STYLE GUIDE

MAGAZINE ROUGH DRAFT SUBMISSION

FINAL MAGAZINE AD

Putting both the beer and the scissors together with a catchy headline will get a customer to book with Brews Barbershop. I used a bold typeface with a dark background to give it contrast so the important elements of Brews Barbershop pops out.

I think images should visually explain a clients message so I made sure to use the right images to communicate the clients brand.