Branding
Description
What is CocoFro?
CocoFro is a personalized hair app that helps people with unresponsive hair regimens achieve their goals. Hair identity must be taken into account when approaching someone’s hair care. Everyone’s hair has a combination of characteristics that make it unique such as the porosity, the texture, the coarseness, and the density. This app considers the user’s hair identity when suggesting a particular approach. It is designed to cater to the user’s hair type.
Prototype
Advertising
Marketing
Audience
Who is our Audience?
CocoFro's audience is Millennial and Gen Z Black women who struggle with their hair maintenance. Research shows that Black Americans, predominantly women, spend approximately $1.3 billion annually on hair care. Hair is a big part of the Afro community, and research confirmed that many still struggle with their hair even with the available resources.
Personas
Competition
Who is our Competition?
A survey was conducted to identify people's primary source of information regarding hair care. Our direct competition is Youtube, Instagram, and NaturallyCurly. Youtube is a video sharing library webpage, Instagram is a picture sharing social media app, and NaturallyCurly is a blog sharing webpage.