The following blog post is for your background only. Please do not link to it directly in your coverage. Instead, link to the below URL, which will go live once the embargo lifts: https://spark.adobe.com/blog/2016/05/19/welcome-to-adobe-spark/
Welcome to Adobe Spark
We're a small team within Adobe that knows how hard it is to create visual content and stand out on social media. And we want to help everyone—from the smallest of businesses, to bloggers and social media marketers, to a new generation of students—communicate their ideas with impact, regardless of design experience or budget.
That’s why today we’ve launched Adobe Spark, a one-stop content shop for creating and sharing visual stories that will wow your audience on any device. Why "Spark?" To us, the name represents that small thing that can ignite something much bigger. Our tools are simple, but they can make you look pro. Watch the short video below to see how Spark is already helping people tell their stories:
Maybe you want to create fresh online twists on classic content types like flyers, brochures, or presentations. Or maybe you’re looking to share trending forms of communication like memes, magazine-style blog posts, or explainer videos. Adobe Spark lets you do all that and more from one easy-to-use online dashboard.
We’ve made it easy for literally anyone to create three different kinds of content: social media posts and graphics, web stories, and animated videos. All you need is something to say and Adobe magic will take care of the rest with killer animation and beautiful designs to help bring your stories to life.
What are we talking about? Check out some of the top features in the Spark web app as well as its companion iOS apps.
Adobe Spark web app: a browser based web experience for creating social posts and graphics, web stories and animated videos.
Spark Post makes it easy to create stunning social posts and graphics. Remix, resize, and transform your social feed in seconds.
Spark Page (previously Slate) let’s anyone create beautiful web stories. Just click to combine text and graphics—we’ll even host the page for you.
Spark Video (previously Voice) offers a new, radically easier way to create animated videos. No filming required; just speak your story.
If you already know and love Adobe Post, Adobe Slate, and Adobe Voice, don’t worry—they’re still here in spirit! We simply took our popular iOS apps, gave them a makeover and some new features along with sparkly new names, and brought them to the web so they’re available to everyone under one roof. Now you can also create on a laptop, desktop, or even Chromebook—no download required. Whether you’re in your office, at home, or working from the road, your projects will automatically sync across devices.
Oh, and did we mention it’s free?
Here are the nuts and bolts of what you need to know about Spark:
- Adobe Spark, a web application with companion mobile apps, is the easiest way to create and share impactful visual stories.
- Already a user? Don’t worry—your projects are still here. Your same login works, so you can continue editing or sharing your stories.
- We’ve added a #SparkMade gallery highlighting some of our favorite projects from users.
- New to Spark? Welcome aboard!
Be sure to visit our blog for Spark success stories, tips on how to get results on social media, and musings on the creative process.
OK, I’ll get down off my soap box and just say: Welcome. We’re happy you’re here. And we hope you’ll Spark something great.
Aubrey Cattell, General Manager, Adobe Spark
P.S. We’d love to hear from you! Reach out to us on Twitter (@AdobeSpark) or Facebook