Marketing Analytics Segmentation

Overview

Our group created market segments for three hair salons in Fullerton, California. By using IBM Watson Natural Language Understanding text analyzer, our group was able to analyze a total of 500 reviews to determine the best marketing segmentation strategy for the three hair salons.

Files

The following links are to the raw data our group collected, the analyzed data for each of the seven films, a presentation featuring important information, and a write-up of our group's insights regarding the collected data.

Raw Data

Analyzed Data

Presentation

Write-Up

MKTG 449: Marketing Analytics

Appreciate

Credits:

Created with images by Bits and Splits - "Office work desk and lamp" • Sacher - "A vintage pile of five old brown leather books with eye glasses on a wood table."