Let’s Get Social!
News and Notes
March is off to a bang in many of our locations. After a strong February, we have seen remarkable staying power across the country and of course our Canadian family. As we move into April and May, these are typically a good time to get a plan together to tackle projects. To gear up for summer and get those kids into your playground for parties and play.
We will begin to map out visits by the corporate team to check in with you. Typically these are 1-2 day visits where we check to see how each location is doing. Operations, upkeep and branding will be the main focus. By the end of the year, we will visit each of our locations. Based on feedback, we will move the planned convention to the early part of 2023. We know we are still working our way out of the hardships that Covid-19 has brought on us all.
We are all one family, and we LUV each and every one of you. The Luv 2 Play Franchise family.
Inside The Numbers
February 2022 Top 5 Revenue Streams
Parties:
- Dublin: $32,207
- Metairie: $21,251
- Sutton: $20,501
- Norterra: $19,191
- Riverside: $17,177
Food/Beverage:
- Appleton: $28,448
- Grande Prairie: $20,899
- Sutton: $15,530
- Norterra: $13,003
- Stockton: $12,677
Entries:
- Appleton: $59,765
- Sutton: $47,355
- Riverside: $43,388
- San Jose: $42,256
- Stockton: $38,291
*Arcade:
- Grande Prairie: $27,946
- Sutton: $21,250
- Appleton: $16,277
- Stockton: $14,022
- Norterra: $12,255
*Partial numbers, please see your own records for complete analysis
*Active Members:
- Norterra: 519
- Appleton: 366
- Sutton: 360
- Sandy: 345
- Surprise: 334
*As of February 28, 2022
Our Corporate (Portal) Website is where you can place purchase orders, submit warranty requests, grab “to go” marketing graphics and mingle with your fellow franchisees.
Past Issues of Newsletter are now in the portal. Check them out by clicking the blog tab on the company portal.
Update: Socks are IN! We have the following sizes in stock and ready to ship.
- Toddler
- X-Small
- Small
- Medium
- Large
- X-Large
- XX-Large
Please use the company portal to place your order. In order to expedite these orders, we are requesting orders of 200 per size, which is 1 box per size.
Also, check out our Franchise Blog, it has timely information and updates on training and development. The blog showcases tips and tricks for increasing revenue and buy in.
Please check this regularly, as new content will be posted weekly to assist each of you succeed! Do you have your own tips and tricks? Please submit them and we can use it in a future issue.
Revenue Stream Spotlight
With rising costs, a proven way to increase sales in your playgrounds is to require Luv 2 Play socks. There are several methods to take into account memberships, giveaways and incentives for up sales. Even locations that have been opened for years has the ability to make the switch. With safety a high comment we see from our social feeds, adding grip socks will keep your facility safer and bring in added revenue to your location.
For example, Norterra had retail revenues of $5,290.
Socks are in stock and we do not anticipate having a supply issue going forward. It’s a winning formula and we can help you plan out a program to make it work in your playground.
From Sophia’s Desk
Aiming to improve café sales, and the quality of our products Luv 2 Play is happy to announce that we have secured a national discount program with Vienna Beef. The hot dogs, and other products they provide are far superior to any other brand. They are more expensive, but they command a higher retail price as experienced by the Norterra and Chino locations. The customers and staff have all raved about these products at both location, which is why we wanted to share the same with all of you. As an example of the price difference, the retail price at these two locations is between $5 - $9. Vienna has agreed to provide each location a free hot dog warming cart, see below.
In addition to the hot dog warmer, and discount program they will also provide marketing material to help promote the products online and instore. Our Vienna representative Kathy Magnum will be reaching out to each location to arrange sending out a sample of these products for you all to test out. Please review the material provided by Vienna and let us know if you have any questions. We look forward to hearing your feedback. Click here to “Learn More”
Questions? Email me!
Marketing 101
Team Sponsorships
2,4,6,8 Who do we appreciate & who appreciates us. Sponsorships is another useful form of marketing and local community involvement that can be beneficial to your business. Sponsoring a local team, club, troop, school, or event allows you to target a small audience and while only a limited number of people will see your logo on a shirt or banner you are targeting your ideal audience.
Benefits
There are several benefits to sponsoring such as developing positive feelings with customer and community, brand awareness, driving sales, increasing reach, possible media exposure, and enhancing relationships.
Sponsorships are often cheaper than other advertising options and you may sometimes utilize in-kind options versus check. Also, with sponsorships you are targeting a specific audience that utilize our services. Also, it is a great opportunity to open the door for additional partnerships for team parties, fundraising, lock-ins, private events, and field trips.
By sponsoring locally, you help develop a positive image of your location as being involved in the community. It gives customers the feeling that you care about them and the community. This in turn gives them a positive attitude towards your business which makes a difference for families when choosing where they take their business.
By partnering with an event or team it may also provide additional exposure to media which could be otherwise costly.
Who to Sponsor?
Getting requests all the time? Who do you select? Some great information to discover the best partnership is through asking questions.
Who is their audience?
You will want to select an audience that matches your core market families with children 0-12.
Where are they located? What is their proximity to your location?
Further away is not necessarily one to stay away from because this may be an avenue to tap into an area you may not already have a presence.
Cost?
Start small, dip your toes in. Determine what options there are for sponsorship.
What is the ROI?
To determine your ROI from sponsorships there are few different options. You can focus of team conversations ask the question, “What brought you in today?” You can extend an offer of some sort that is special to the sponsorship. You can provide a team party option, offer to host an event after the game option, these are all great ways to determine how effective the sponsorship is in driving traffic.
While we are always hopeful that the end result is traffic for your business sponsorships offer goodwill to the community and certainly offer more positives than negatives.
Set Up a Time to Chat With Christina
As always please reach out if you have any questions or want assistance to build your program of offerings. Schedule a meeting here: https://calendly.com/luv2playmarketing/planning
Brand Colors
SOCI Reminder
You should have received an email with an invite from SOCi and you probably have already begun to see notifications. If you cannot find this email please let me know and I can have it resent. As a reminder it is very important to be responding to reviews and posting to Google often to help increase your SEO. Below are directions for self-guided resources on how to use the platform. You may also schedule a time with me to review if you have questions https://calendly.com/luv2playmarketing/planning.
For more information on SOCI and other marketing programs, email Christina. Use our marketing portal on the corporate website to submit requests. We highly recommend using the company portal for your communication with our marketing department. This will help us give you the tools you need in a way that has accountability on both sides of the coin.
Party Central
Tips and Tricks from the Field!
Here are some tips and tricks, do’s and don’ts from our Party Director, Lacey Meadows. Questions? Please email her at lacey@luv2play.com, we are here to help and assist.
Training and Development Corner
Ongoing Sales and Operation Training Available
Spent some time at the Entertainment Expo, and found some interesting nuggets to share with you.
Check it out. The video below highlights what was abuzz!
An area that was part of the round table discussions that I took part of centered around guest experience. With companies like Dave and Busters and Cinergy, and other FEC’s from around the country. The idea of making your business open to all guests. Not narrowing your focus to one group or age group. Luv 2 Play has a demo range between 0-12, but we cater to kids and adults of all ages. Don’t forget to add attention to them. Younger kids who see their older siblings playing or taking part in the playground will want to emulate them. Be engaged! If you see some older kids lounging around on their phones, tuned out, talk to them. The parents will see that you are not just there for their toddlers, but for ALL of them!
With the seasonality of our playgrounds, one of the ways you can set a plan in. For questions, please email me at edward@luv2play.com and I will be happy to elaborate or offer one on one or group training.
Luv 2 Play Monthly Conference Call
Each month we want all Franchisees to take an hour out of their day to discuss the daily operations with us. We go over staffing, pricing, competition and MUCH MUCH more. It’s our way of keeping a pulse of each of you and to better help you succeed in your business. We would LUV to speak with you. The corporate team of Edward, Lacey, Christina and Sophia are eager to help.
To set up a time use the link below 👇👇👇