Exam Preparation Guide: Adobe Campaign Standard Business Practitioner - Certified Expert Renewal AD5-E822
Introduction
The Adobe Certified Expert - Campaign Standard Business Practitioner Renewal exam guide provides candidates who received email notification to renew their expiring ACE certificates with information they need to prepare for the certification exam.
Adobe certifications generally expire after two years. To stay current, the Adobe Credential Program offers renewal exams—shorter tests that focus on the newest solution capabilities as well as the things you already know. Renewal exams are meant only for those who have an existing credential that is about to expire—you can’t take a renewal exam if you don’t have the original certification.
Adobe certification exams are developed with the participation of subject matter experts worldwide, following industry standards in developing fair and valid tests. Visit our FAQ page for more information.
Exam Information
- Exam number: AD5-E822
- Exam name: Adobe Campaign Standard Business Practitioner Renewal
- Certificate level: Certified Expert
- Prerequisite: a current (not expired) Adobe Campaign Standard Business Practitioner certification
- Status: Active
- Available languages: English
- Number of questions: 30
- Formats: Multiple choice and multiple select
- Duration: 60 minutes
- Delivery: On demand
- Passing mark: 23 of 30, or 75%
- Price: FREE
Note: This exam is open book and unproctored. You may take the exam up to three times. If you fail to receive 75% after three attempts, you must wait 30 days to try again. Failure to comply might result in your certification being revoked.
Exam Objectives and Scope
Section 1: Campaign management
- Organize hierarchies based on a given use case
- Given sample business requirements, determine what can be fulfilled by OOTB features
- Given a scenario, apply best practices to design a multi- or cross-channel campaign
- Identify channels (push notification, email, SMS, direct mail, in-app) in Campaign Standard
Section 2: Delivery management
- Given sample requirements, design and configure a delivery
- Apply best practices in delivery design
- Apply the latest features of Email Designer
Section 3: Workflow design and execution
- Manipulate data for use in a campaign, configure targeting, enrichment
- Identify targets: data collection, segmentation, audiences, lists, filtering
- Given a use case, identify the use of the main marketing-related tables
Section 4: Administration, monitoring and reporting
- Interpret delivery error logs and identify and solve workflow errors
- Determine and measure the success of deliveries and campaigns
- Recognize access and named rights
Preparing for the Exam
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam. Here are some recommended materials to help you prepare:
Section 1: Campaign management
- Adobe Campaign Standard Documentation (working with marketing activities, building email content, communication channels, deliveries, configuring channels)
Section 2: Delivery management
- Adobe Campaign Standard Documentation (building email content, preparing and testing messages, communication channels -- email, application settings)
Section 3: Workflow design and execution
- Adobe Campaign Standard Documentation(managing processes and data, managing audiences, scheduling messages, adding or extending a resource)
- Targeting profiles
Section 4: Administration, monitoring, and reporting
- Adobe Campaign Standard Documentation (executing a workflow, testing and sending, customizing reports, profiles and audiences, users and security)
Questions?
Please contact the Adobe Credential Program Customer Support team.
The content of this exam guide is subject to changes and updates. Last update January 2023.