THE COMPOSITION
The job I was asked to do for the Proctor Group was shooting the installation of insulation membranes on a large scale apartment complex in Citywest. The challenge here was two fold. Firstly, within 24 hours of installation the membrane is covered up so we only had one specific day to work with. Secondly, the company needed drone shots but with the close proximity to Baldonnell Airport, it meant this wouldn't be feasible.
THE PHOTOSHOOT
It wasn't until I entered the site did I realise the sheer scale of the project. It was vast, 6 blocks at various stages of construction. I was escorted around the site alongside Anthony Ruth the sales manager for the Irish wing and Adam Salt, their business development manager. They wanted an overall viewpoint along with close-ups and 'action shots'
As it was a building site, it was impossible to expect it to be tidy so clutter was the other of the day. I did my best to try and limit the impact it had on the shots they wanted. Another factor was the weather which was wet and overcast. I had no option but to shoot what I could on the day available and work my magic in photoshop. Wanting those elevated shots meant I had no option but to face my fears and climb the scaffolding that was still in situ. Some floors were accessible which meant climbing one floor externally and the next up the concrete stairs. The hardest part was keeping my camera gear safe as I negotiated my way around the narrow and awkward scaffold.
Credits:
@CelticPhotography2023