December 2022 News Luv 2 play franchise group

November 2022 Top 5 Revenue Streams

Parties:

1. Dublin: $46,121
2. Sutton: $29,734
3. Stockton: $27,216
4. Metairie: $25,712
5. Chino: $25,289

Food/Beverage:

1. Appleton: $ 19,232
2. Riverside: $14,609
3. San Jose: $12,897
4. Metairie: $11,923
5. Stockton: $11,905

Entries:

1. San Jose: $47,389
2. Appleton: $38,385
3. Riverside: $36,764
4. Sutton: $36,606
5. Fairfax: $30,023

*Arcade:

1. Grande Prairie: $19,996
2. Sutton: $15,567
3. Stockton: $14,874
4. San Jose: $12,145
5. Norterra: $9,789

*Partial numbers, please see your own records for complete analysis

*Active Members:

1. Surprise: 340
2. Norterra: 325
3. Chino: 303
4. Appleton: 255
5. Riverside: 235

*As of November 30, 2022

Our Corporate (Portal) Website is where you can place purchase orders, submit warranty requests, grab “to go” marketing graphics and mingle with your fellow franchisees.

Past Issues of Newsletter are now in the portal. Check them out by clicking the blog tab on the company portal.

Update: All socks are in stock at warehouse.

• Toddler- In Stock
• X-Small - In Stock
• Small - In Stock
• Medium - In Stock
• Large - In Stock
• X-Large - In Stock
• XX-Large - In Stock
• XXX-Large - In Stock
• Booties - In Stock

Please use the company portal to place your order. In order to expedite these orders, we are requesting orders of 200 per size, which is 1 box per size. Booties come in quantity of 5,000 per box.

Also, check out our Franchise Blog, it has timely information and updates on training and development. The blog showcases tips and tricks for increasing revenue and buy in.

Please check this regularly, as new content will be posted bi-weekly to assist each of you succeed! Do you have your own tips and tricks? Please submit them and we can use it in a future issue.

Marketing 101

A New Year does not mean we need to reinvent the wheel though sometimes it can feel like we need to roll out something new or big. Marketing takes time, in fact 7 is the magic number of times a person needs to see an ad before a customer engages. I know often we feel pressure to send emails, run ads, or promotions out of necessity to increase sales, but the focus should be on brand awareness. Instead focus on keeping it simple. Membership, parties, play, this is our brand. Brand awareness will help to create loyal supporters. Plan out your year, plan for your seasonality, plan for the holidays.

When creating your plans, it is important to showcase the importance of members, they are your loyal supporters. How do you keep them loyal? How do you add value to being loyal? Think of a memorable experience at a store or restaurant. How did it make you feel? What did they do to make you go back again and again? One of the important aspects of our membership is delivering upon promises. Connect with your members to keep them in the know through a monthly newsletter, give them special events or offers. It is important to remember the member when you are offering special to other guests.

This year make using SOCi a part of your plan. Last year we rolled out SOCi and provided access to franchisees to utilize this platform. One of the ways you can up your marketing game is getting to know SOCi, this platform allows you to manage your social posts, reviews, and ads. SOCi offers a University with hundreds of videos showing you how to best use SOCi. As we navigated this new platform in 2022 we have worked to provide content at your fingertips. In 2023, we will be providing content quarterly beginning December 31. You will have access to a community calendar available for you to select brand created content for each day of the week, there is also a library of content that you can access. Please feel free to sending in suggestions or recommendations for content that you would like to see more. As requests come in from locations across our brand we will make them available to all locations. In 2023, you will be receiving monthly reports before our monthly calls from analyzing social platforms and reviews.

User Generated Content Best Practices

Jennifer Rozenberg

Always Request Permission

A branded hashtag is a great way to collect user-generated content. However, it’s a good idea to ask for permission even when a post includes your tag.

Hashtags can sometimes take on a life of their own, and people may use your branded hashtags without necessarily knowing you’ve tied them to a user-generated content campaign. Re-sharing that content without explicit permission is a surefire way to kill goodwill and annoy some of your best brand advocates.

Here’s how Whole Foods, Hello BC, and Color Street asks for permission to share the posts:

When you ask permission, you show the original poster that you appreciate their content and get them excited about sharing their post with your audience. You also keep yourself out of hot water when it comes to copyright concerns. Asking for permission can be done in a private message or in a comment. In the example from wholefoods (seen above) was done in the comments.

Credit The Original Creator

When you share user-generated content on your social media channels, make sure to give clear credit to the original creator. Tag them directly in the post. Indicate whether you’re using their visuals, their words, or both. Always give credit where credit is due.

If you plan to share user-generated content across social media platforms, check for how the creator wants to be credited on the various channels. For example, if you want to share a photo from Instagram on your Facebook page, ask the original creator if they have a Facebook page you could tag.

Providing proper credit is an important way to recognize the work of content creators, and helps make sure they stay excited about using and posting about your brand. It has the added benefit of making it easy for fans and followers to verify that the content really was created by someone outside of your business.

(photo credit was provided in the caption here!)

Offer Something Of Value

If you want fans and followers to provide you with UGC (user-generated content), you have to offer them something in return. A social media contest can be a great way to bring in a substantial amount of UGC quickly.

But don’t get too focused on rewarding UGC creators with prizes. One survey found that only 32 percent of consumers created and shared UGC because they wanted to win a prize. Instead, 60 percent said they shared UGC to get more likes or to have their content featured by a major brand.

That’s great news for brands because it means you can use a branded hashtag to bring in a steady supply of user-generated content marketing options all year long, as long as you regularly share the best contributions with appropriate credit for the content creators.

The more you share UGC, the more people will be motivated to tag you in posts they think you might want to share.

Be clear about what kind of content you’re looking for

UGC creators want you to share their content. That means they want you to tell them what kind of content you’re most likely to share.

Only 16 percent of brands offer clear guidelines on what kind of user-generated content they want fans to create and share. But more than half of consumers want brands to tell them exactly what to do when it comes to UGC. Don’t be afraid to get really specific. Make it easy for people to share content that fits your needs.

Of course, that means you need to have a clear understanding of what you want to get from UGC. Like any marketing tool, user-generated content marketing requires a strategy. Sure, it’s nice when people tag you in pretty pictures. But how can you use that content to support your marketing goals?

Look for ways that UGC aligns with your existing marketing goals. Then, create a simple statement based on that information that tells users exactly what kind of content you’re most likely to feature.

Once you have a simple, clear UGC ask, share it anywhere people are likely to interact with your brand: your social channels bios, in other user-generated content social media posts, on your website, in your physical location, or even on your product packaging. Print a hashtag somewhere obvious, and people will start using it!

Use search streams to find user-generated content you might have missed

If you focus on collecting user-generated content only when users tag you or use your branded hashtag, you’re missing out on tons of potential content. Keep an eye out for all mentions of your brand or your products on social media, even if you’re not tagged.

If you find a post you’d like to share with your audience, get in touch with the content creator, and ask permission. They may be less keen than someone who has tagged you or used your branded hashtag, but the worst they can say is no. If they say yes, be sure to let them know about your UGC branded hashtag and encourage them to use it in future posts.

Learn from the submitted content, whether you share it or not

In addition to being a powerful marketing resource, user-generated content is also a great source of customer research. Make sure you allow the time to look at the UGC your fans create and analyze it for lessons that could help improve your social marketing efforts.

For example, you might discover fans are using your products or services in ways you hadn’t considered. Or, you might see that they like to use your products in combination with another product. This could create an opportunity for you to partner with another brand.

On the flip side, think about images you expected to see but that fans didn’t create. Use this information – or lack of information – to examine your assumptions about how people think about your products and your brand.

Also, take a look at the hashtags people use in combination with your branded hashtag. You might uncover some emerging hashtag communities you’re not yet aware of.

Lastly, take a look at the language people use in their user-generated content posts. What kinds of words are they using when they talk about your products or services? You might uncover new ways of thinking or talking about your offering that better align with the ways consumers already perceive your brand.

Set Up a Time to Chat With Christina

As always please reach out if you have any questions or want assistance to build your program of offerings. Schedule a meeting below 👇

Brand Colors

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Training and Development Corner

Upcoming Webinar

For those who are operating with a General Manager, or those with leadership roles in your business, one of the hardest traits to right your culture is toxic leadership. From lack of engagement to day to day operations, a poor leadership team can have a trickle down effect that hits your bottom line hard. IAPPA has an upcoming webinar on how to deal with this. If you are not a member of IAPPA, you can pay the nominal fee to attend this session. See the link below for more information.

Site Visits

Site visits will be conducted over the fall and winter. We typically do these each year. Due to Covid-19, these visits were suspended. The format will follow the same visits we did in 2019. These typically are 1-2 day visits and would prefer to have you present. With that in mind, be on the look out for an upcoming email as we get you scheduled. Thank you to Norterra and Surprise for your hospitality with my recent trip to your playgrounds.

With the seasonality of our playgrounds, one of the ways you can set a plan in. For questions, please email me at edward@luv2play.com and I will be happy to elaborate or offer one on one or group training.

Luv 2 Play Monthly Conference Call (Franchise Check Up)

Each month we want all Franchisees to take an hour out of their day to discuss the daily operations with us. We go over staffing, pricing, competition and MUCH MUCH more. It’s our way of keeping a pulse of each of you and to better help you succeed in your business. We would LUV to speak with you. The corporate team of Edward, Christina and Sophia are eager to help.

To set up a time use the link below 👇👇👇