Introduction
The Flywheel Concept
Build Up and Breakthrough
Consistency Through Pressures
The Doom Loop
The Flywheel Concept
Process that each push creates more and more momentum
First pushes are the most difficult, but eventually the flywheel is unstoppable
Could you point to that one push that gave it the most momentum towards the breakthrough?
Build Up and Breakthrough
The change to greatness is a cumulative process similar to the flywheel
No matter how big a breakthrough, there was always a flywheel buildup
Executives could not point to one single moment or key event that represented the transition
No miracle moment: transformation was a quiet, deliberate process
UCLA Bruins Basketball Dynasty
Won 10 out of 12 NCAA Championships
61 game win streak
Same coach for 15 years before the first championship
Consistency
Throughout pressure Good to Great companies continued the build up, breakthrough model
Used the flywheel to manage pressures from Wall Street
Ultimately ended up under promising and over delivering
When people see and feel the buildup of momentum, they will line up with enthusiasm
Artfully managing change creates incredible commitment and alignment
People will then follow in the footsteps of the momentum even when pressures arise
The Doom Loop
Comparison companies did not practice discipline and consistency
Turned the flywheel back and forth in different directions, creating the doom loop
Warner Lambert:
5 major turns in 11 years
What Creates the Doom Loop?
1. Misguided use of acquisitions
2. Selection of leaders who undid the work of previous generations and disrupted the flywheel
Conclusion
The Flywheel Concept
Build Up and Breakthrough
Consistency Through Pressures
The Doom Loop
Credits:
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