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Venture Design Two words. Many better futures and adventures in between.

Venture design helps you design and build your dream venture from 0 to 1 and beyond.

Venture design is a value chain that extends right from research & insights and structured ideation to designing and co-building a product and taking it to market. We consider it as the 09 critical steps to growing ideas from concept to business. Venture design is two words and many adventures in between. How does one figure it out? By practising it.

Design to be productive and impactful must be seen as a system

With venture designers, your journey as a founder is faster, smoother and more fun.

Venture designers help make your ventures less of a hassle and and less of a leap into the unknown. A venture design team with interdisciplinary professionals and domain expertise acts as your support team to help you design and co-build your venture from 0 to 1 and beyond. If need be and the gears need to shift, it becomes your lead team. Co-building with venture designers who are themselves entrepreneurs helps. It has advantages of agile venture development and fusing business with creativity.

What are ventures?

Ventures are adventures between manageable risk and pleasantly disproportionate returns

Entrepreneurs create new futures

Every flight of every bright young idea carries with it, an inbuilt element of both risk and return. And it is the strength of one or the other or rather the greater belief in one or the other that either makes or stops a venture. To think of ventures as "safe" harbors or assured businesses without risks and uncertainties is being an arm chair adventurer. And without the risks and uncertainties, it's less fun, and feels less of an adventure. After all one cannot expect disproportionate returns and customer love without taking an iota of risk.

Ventures are not the sole preserve of entrepreneurs

Another mistaken notion is that being enterprising is the preserve of the entrepreneur. On the contrary you could be bursting with universe-bending ideas and abilities while being employed in a firm that believes in doing the boring normal everyday from punch in to punch out. It is hence not the state of the place, but the state of the mind that is more important.

Venture design happens with entrepreneurs, intrapreneurs and companies

It could also be that you might not own a business and yet start a movement that changes the world for the better. So being enterprising is being venture-some, trying to build the better, make the amazing, irrespective of your job status. It is a status where you believe that the disproportionate return is far more real than the risks, and that the flight of the idea is doable.

Ventures happen only when ideas take flight

Every idea that you hold dear (you might be an entrepreneur, a product developer, a designer, a change maker, a company or a CEO) matters only when it takes flight. Each such flight bears a certain uncertainty of landing, but piloted right they sail smooth. That's what entrepreneurs or intrapreneurs bet on. But the flight has to happen to test the venture. Great landings are only possible if you take off. They cannot happen with ideas remaining grounded and cosily wrapped up in warm lazy clothing. They must be experimented with.

Ventures happen only when ideas are put into practice
Perhaps T.S. Eliot's line describes it the best. The American born British poet known for his works like The Waste Land said - “Only those who will risk going too far can possibly find out how far one can go.”

Ventures many times don't start out as ventures

Often venture design doesn’t start off being a venture. It starts off with a problem or its mirror inversion - an opportunity. It could be an exercise to seek a new normal, it could be building a new cool product, working out an incremental innovation or testing a promising idea. And along the way doors and opportunities open. With passion, perseverance and collaborative thinking, this initiative grows enough business legs and muscle to scale up to be a venture. A venture that makes business and market sense out of the problem that started it all.

A venture forms and grows along the way

Ventures are growth adventures germinated from ideas & imagination. Ideas that grow the ability to stand on their own legs, develop product-market fit and generate value. A venture could start with a eureka moment sketched across a napkin. It could be the foundation of a brand that you believe could be the next consumer cult. It could be a product that makes a persistent problem disappear. It might be a platform that eventually becomes a market. Or it could be an experience that is designed for constant delight.

So who are good co-pilots on these venturesome flights?

The right blend of interdisciplinary skills and creators co-working in tandem with you from ideation to commerce. They and this skin in the game makes a difference.

Design. Strategy. Technology. Imagination.

The four co-pilots on your venture journey are design, imagination, technology and strategy. Strategy that is agile and execution led helps build viability. This would involve application of business tools and strategy frameworks.

The appropriate technology helps in making the venture feasible and arms you with with multiplied strength. Technology gives you and your venture the power of many. But this technology also should be nimble and help you build rapid.

Design and design thinking all throughout the journey ensure that what you are building stays both user relevant and desirable. Creativity and collective imagination help make it distinctive.

Left meets right at the business design lab

Venture Design involves familiar principles of left brained and right brained collaboration, divergent and convergent thinking, exploration as also equally excavation, cognitive as also affinitive abilities, conjoined with technology. This interdisciplinary blend needs to work right while making sure the cocktail doesn't give you a hangover. It needs a venture design team that is hybrid by design with members who have led a hybrid life between the world of business and imagination. That is the corpus callosum.

None of us know as much as all of us. Left and right brained resources strive to make business and imagination meet at the corner.
Venture design blends left and right brained thinking

Design from ideation & consulting to last mile execution

The world of enterprise and ventures today needs far more than classroom consulting & theories. It is smarter and simpler to have a support team that helps with a suite of skills to get your ideas to commerce, faster and better. And it helps if this support team is composed of practicing-professionals cum entrepreneurs, who understand the venture journey first hand.
Venture designers help design and co-build your venture, by your side

Venture-preneurs very well understand that the road from 0 to 1 can be hard and lonely for founders and idea champions. And it makes a difference to have a support team that understands and empathises with your journey.

Boosting immunity for your ventures

Strategy, design, technology and imagination are the four levers that weigh in on your venture’s success. They act as immunity boosters for founders and entrepreneurs. A venture, a business or a brand needs to tick these boxes to compete right, win and sustain in the marketplace. It should be capable of achieving a story, character and scale without imposing huge overheads or undesired risks or fault lines and explore ways of collaboration & co-creation to design and build right.

Explore NEW FUTURES AND BUSINESS possibilities with Venture Design

Corporate Venture Development

Forward thinking organizations can ideate, design and prototype test ventures with our design labs. This allows large firms and corporations to rapidly develop commerce worthy ideas and IPs.

Some of the best and boldest ventures could be lurking somewhere in the fringes, as a scrawl on a notepad, ideas amongst your employees and it could sometimes take a few simple exercises and tools to start shaping them and designing them as viable, desirable prototypes.

This is a wonderful way to seed potential ventures, that your organisation owns. Consider it new venture design smart-sourced!

Ideation lab & co-creation

The design labs can help corporate houses and businesses co-run and manage an in-house venture lab that would co-explore new product ideas, experiences, product innovations with your team.

Look at creating intelligent, branded IPs that could be interesting investments for your brand & business. Created and designed with partners who have had experience in conceiving and building IPs for some of the most well known global brands.

Reimagining experiences and creating brands

Brand architecture, positioning, design, culture, customer journeys, technology and experience architecture help reimagine brands holistically.

We have had amazing fun & impact with transformative experiences. From switching on a rainforest with 26 innovations to a social business model with national awardee artisans to building branded IPs, a museum, ceramic labs, reimagining spaces, a short film voting platform, helping a state govt. build business around music & arts, interpreting Kabir with music, design & technology and more. Our experiences have spanned the physical, spatial, digital, virtual and social.

Building products and platforms

If you have something amazing in your mind, we would love to build it. Our technology architects and design thinkers would love the opportunity to build digital ecosystems, products, websites, apps and platforms for your amazing products.

Adventures at NYUCT Design Labs have included a networking and social platform for healthcare, a law practice management platform, a content and distribution platform for healthcare, a travel and discovery platform, a conscious living platform in the making and an interactive and immersive digital storytelling platform.

Rapid clinics & venture design advisory for startups

Venture Design first should be about dropping the fear of thinking. Think free and think possibility. And one can think opportunity.

Our venture design clinic 101, helps startups, entrepreneurs and intrapreneurs explore and discuss the venture and design readiness of their ideas.

Many of our adventures have been in helping entrepreneurs design and build their dream venture. This includes engagement right from ideation & blueprints to design, product development, brand development, technology development, starter kits and pitch decks to campaigns and content marketing.

NYUCT Design Labs is a venture design firm, that operates at the intersection of ideas, design, strategy and technology, to build the better, create the impactful, make new futures or simply solve a problem. It helps you blueprint, design, build, brand and market ventures. From 0 to 1 and beyond.