Luis Miranda-Herrera Business administration, Marketing

Marketing Projects

Executive Summary

This market proposal is for Gaia Herbs to expand into the CBD market in Argentina. Gaia Herbs is a member of the herbal products industry based in North Carolina, United States. According to its website, they were founded in 1987 and are a Certified B Corporation. They meet the “highest standards of verified social and environmental performance, public transparency, and legal accountability." They offer a comprehensive product range from traditional herbal supplements like turmeric and elderberry to their more recent expansions into CBD and hemp products.

Execitive Summary

This paper analyses and explains my purchase behavior from my personal view using a marketing perspective. It is based on an individual purchase diary for ten days. The analysis section contains the development of the ten shopping days explained through my purchase decision, perception, memory, attitudes, persuasive communication, and subcultures. Finally, there is a section where I explain how I am affected by marketing, and the approach marketers should use to stimulate and persuade me.

Executive Summary

This paper aims to research a few of the methods that the cities in Southern California can take to help achieve less waste within their towns. This paper also measures the attitudes of Southern California residents to find how they feel about the methods that we have researched. The techniques explored in this paper include introducing a carbon tax on businesses, holding businesses accountable for recycling their products after their useful life and implementing waste categories in cities to reduce what ends up in landfills.

• This assignment includes two parts: The first one is the Recreation and Wellness Intranet Project, and the second one is the business case: Recreation and Wellness Intranet Health Model.

• This whole project was for Advert & Promotion Strategies, MKTG405. These were team assignments; the requirements were to make three different types of pitches for three other products as though the team was an ad agency trying to win the business of a significant client. Each pitch's proposed strategy was to win a client’s business by focusing on three different areas of agency expertise: understanding the consumer behavior of the client’s customers; understanding the best way to reach a client’s customers via advertising; finally, understanding the best customer segment a client should target with its advertising.

• This project is a timeline for my last elective course. This course was very instructive, in which I learned how to use the HTML language practically. The timeline is about Lotta Reiniger, a pioneer of animation and cinematography.

• This project explores the different tech brands and their effective use by managers. It focuses on the category: of management, and this software helps launch a product. This project was from the Marketing, Information Technology class.

• This project pertains to organizational behavior; it presents the development of corporate compartmentalization, and the utility for managers.

• The project describes a complete marketing plan for the launching of a new product.

• All the details involved in Cambridge Analytica's scandal, the research explains the possible solution that Facebook could take.

• This project was for accounting; it describes some of the numbers involved in creating musical instruments. It has the appropriate data.