Marketing Analytics Marketing Plan: 7 Leaves

Overview

By reviewing yelp reviews from four different 7 Leaves store locations using Leximancer and IBM Watson Natural Language text analyzer, our group developed a marketing plan for when 7 Leaves expands to San Diego, CA.

Files

The following links are to the raw data our group collected, the analyzed data, a presentation featuring important information, and a write-up of our group's insights regarding the collected data.

Raw Data

Analzyed Data: Leximancer

Analyzed Data: NLU

Presentation

Write-Up

MKTG 443: Marketing Analytics

Appreciate

Credits:

Created with images by Bits and Splits - "Office work desk and lamp" • Sacher - "A vintage pile of five old brown leather books with eye glasses on a wood table."