INSEDIA Case study
THE COMPANY
Insedia is an online community and information channel that shares vital and reliable information about its audience’s common interests such as: Student Loans, Credit Cards, Tickets, Taxes, Mortgages, and more.
THE CHALLENGE
To create a strong new brand that conveys Insedia’s young and innovative concept, while maintaining a credible and reliable position.
HOW DBURNS SOLVED THE PROBLEM
DBurns identified 6 main drivers and defined a clear core mission for the company.
A unique core concept was born, leading to the choices of the main elements that had to be present on the logo.
THE RESULT
1- LOGO: The composition of symbols and colors is the clear representation of the core concepts and company's mission.
2- BRAND MANUAL: DBurns finalizes the process with a brand manual containing all the guidelines and specifications for the brand usage. This is key to ensure brand unity throughout any usage and application of the brand.
3- WEBSITE: New responsive website with all the color scheme and concepts pre-defined in the brand manual.
The DBurns production team also worked with Insedia on the creation of amazing video content, that truly communicates the power of the community. Video content was leveraged for both customer engagement and acquisition.
