About Me
Hello, my name is Shale Wiseman and I am currently a student at California State University, Fullerton. I will be graduating in the Fall of 2021 with a degree in Business Administration, and a concentration in Marketing. I have two years of experience in outside sales, and 4 years of retail experience. I will be pursuing a career in digital marketing.
Significant Projects
Digital Marketing
The following project was an analysis of a companies advertising effectiveness compared to some of their rivals. This analysis was conducted using Tableau software in order to compare some of the statistics that came from various advertisements and campaigns conducted by the company. The report is in the style of a memo that would be sent as a report to a superior.
Marketing Information Technology
This project was a team effort to boost the advertising campaigns for a local small business. Our business was Mustache Mike's, a local shaved ice shop that was really lacking with their online presence. We used SEO to give them a presence on Google. We spent about $10 each to fund the ads over the course of 2 months.
Marketing Research Methods
This was another group project in which we conducted research in order to identify the possible problems in the near future for movie theaters. We conducted a survey of Cal State Fullerton students to find their feelings about movie theaters during the COVID-19 pandemic. We used SPSS software in order to quantify and visualize our data into various graphs and charts that are easier to identify and compare.
Credits:
Created with an image by esudroff - "road sandstone sunset"