Background of Yum!

• Multinational Corporation offering fast food service through KFC, Pizza Hut and Taco Bell
• 43,000 restaurants in 130 countries

OUtline

• Mission and Vision
• Internal Assessment
• External Assessment
• Strategy Formulation
• Strategy Implementation
• Strategy Evaluation
• Conclusion

BLUF

• Yum! Rewards: Customer Loyalty Program
• Cost: 20 Million
• NPV: 7.3 Million
• IRR: 32.70%

VISION STATEMENT

Yum! Brands is committed to continuing the success realized during our first ten years. Our success has only just begun as we look forward to the future, one that promises a long runway for growth, especially on an international level.

MISSION STATEMENTS

Each division of Yum! Brands has its own mission statement.

Taco bell: mission statement

"We take pride in making the best Mexican style fast food providing fast, friendly, & accurate service. We are the employer of choice offering team members’ opportunities for growth, advancement, & rewarding careers in a fun, safe working environment. We are accountable for profitability in everything we do, providing our shareholders with value growth."

pizza hut: mission statement

"To take pride in making the perfect pizza, provide courteous and helpful service at all times and strive to have every customer say that they plan to be back."

KFC: Mission statement

"To sell food in a fast, friendly environment that appeals to pride conscious, health-minded consumers."

COMPETITORS

• McDonalds (15.4% Market Share)
• Restaurant Brands Int'l (4.1% Market Share)
• Dominos (0.6% Market Share)

Recommendations

• Develop more healthy food products for every SBU
• Improve/Develop a customer loyalty program to increase customer visits and sales

strategy implementation

Customer Loyalty Program

Develop a new customer loyalty program to boost sales and increase customer visits in all the SBUs

cONCLUSION

• Our customer loyalty program will keep customers eating at our restaurants.
• Implementing this strategy will help improve the financial position of Yum! Brands and its subsidiaries.