Let’s Get Social!
News and Notes
4th quarter is coming up! Are you ready for the change in seasons? Check out some of the exciting options in our marketing spot below in this newsletter.
Congrats to Sandy! Entering their 3rd year in the business this month. They are always strong in guest satisfaction, and their Instagram page is one to model!
Inside The Numbers
August 2022 Top 5 Revenue Streams
Parties:
- Dublin: $30,961
- Metairie: $26,435
- Chino: $20,571
- Norterra: $17,371
- San Jose: $15,877
Food/Beverage:
- Appleton: $ 20,032
- Riverside: $17,671
- Norterra: $15,561
- Grande Prairie: $15,020
- Metairie: $13,111
Entries:
- Riverside: $46,432
- San Jose: $42,407
- Appleton: $39,983
- Sutton: $39,877
- Stockton: $30,544
*Arcade:
- Grande Prairie: $11,677
- Surprise: $9,722
- Norterra: $7,082
- Chino: $6,588
- San Jose: $6,274
*Partial numbers, please see your own records for complete analysis
*Active Members:
- Surprise: 719
- Norterra: 613
- Chino: 482
- Appleton: 360
- Phoenix: 356
*As of August 31, 2022
Our Corporate (Portal) Website is where you can place purchase orders, submit warranty requests, grab “to go” marketing graphics and mingle with your fellow franchisees.
Past Issues of Newsletter are now in the portal. Check them out by clicking the blog tab on the company portal.
Update: We have a pending shipment of 14,000 pairs of socks that is currently in transit to the warehouse. We appreciate your patience, we anticipate having socks replenished for the 4th quarter.
- Toddler- Currently Out Of Stock
- X-Small - Currently Out Of Stock
- Small - Currently Out Of Stock
- Medium
- Large
- X-Large - Currently Out Of Stock
- XX-Large
- XXX-Large - Currently Out Of Stock
Please use the company portal to place your order. In order to expedite these orders, we are requesting orders of 200 per size, which is 1 box per size.
Also, check out our Franchise Blog, it has timely information and updates on training and development. The blog showcases tips and tricks for increasing revenue and buy in.
Please check this regularly, as new content will be posted weekly to assist each of you succeed! Do you have your own tips and tricks? Please submit them and we can use it in a future issue.
Revenue Stream Spotlight
The newest tier in the membership program, the “Just Play Pass” has been a hit across the locations that have offered it. Based on an idea from Adam and Erika in Appleton, to offer a baseline program that offers unlimited access month to month.
Across the board, we have seen strong retention in our summer hot spots as school came back. For more information on what this program is and how you can fit it into your existing offering, reach out to us on our next conference call!
From Sophia’s Desk
Franchisee Survey
Hello Franchisees!
Over the next month we will be collecting the attached franchise wide survey to gather feedback from each location. Our goal for this survey is to get a better understanding of where each location is at currently. Including feedback on some of the improvements you may have seen over the last year, as well as any challenges that have come up. Your opinions are important to us, and this survey is your chance to express those opinions, and suggestions.
When you complete and submit the form you will be entered into a raffle for your chance to win a $200.00 credit to use toward select items from Indoor Playground International.
We sincerely appreciate all the hard work you and your teams put in to running the playgrounds. Thank you all in advance for your participation in this survey we look forward to you input!
Insurance Reminder
If you have not updated this, please use the following information to get this done!
Questions? Email Sophia below
Marketing 101
During many of our discussions in calls we have reviewed the “Just Play” Membership. As conversation in the news moves toward recession and customers are trimming the fat in their budget it is important to make conscious pivots to our product offerings to make affordable opportunities for play.
In Surprise, after hearing feedback from toddler parents that they did not need a game card we introduced the “Just Play” Membership in January 2021 that offers the great monthly play, but no game card or perks except the café discount. Surprise has continued to see growth in the membership numbers and retention because this low price point. Year over year memberships have nearly doubled in revenue- August 2021 $8,783, vs. August 2022 $16,788.
Small but mighty! Mini Party and Mini Private Parties
We recently added a few party options to the Surprise and Phoenix locations that have caused a bit of a buzz and an increase in bookings.
The Mini Party is similar in nature to the Build Your Own but smaller and at a very cost-effective price $99-155. It includes 1 Hour in Party Room, 5 Kids Entry, Snack & Drink. This has been perfect for booking morning parties, but we have also seen a greater average ticket price. By creating this low-cost option, parties add more kids and food equaling some of our larger packages. Plus, it is perfect party for Toddlers.
This party is only available on Sundays 9 – 11 am, our regular Sunday hours are 11am- 7pm, so this allows for a continuity of hours for our customers reducing frustrations, it also allows us to only schedule labor when we need it. This party price is a very attractive option. It includes 2 Hours in the Private Facility, 15 Kids Entry, Snack & Drink. This has been a great option to offer a private venue while not impacting our regular guests, keeping labor low. We have seen sales of food and drink resulting in an average party booking for this package between $600-$900 because they are still adding pizzas
Set Up a Time to Chat With Christina
As always please reach out if you have any questions or want assistance to build your program of offerings. Schedule a meeting below 👇
Brand Colors
Training and Development Corner
IAPPA is Coming
IAPPA, the biggest trade show of Family Entertainment Centers, is coming to Orlando this fall. The opportunity to see other ways to increase revenue will be one of my top priorities. Over the past year, we have had numerous conversations with our franchisees on ways to refresh their playgrounds. Please send me an email on ideas so that I can be on the look out for specific items you may want to see.
Membership Suspension vs Canceling
Pro Tip: When you get your membership cancels, it is a good practice to email back your member if their stated reason is they are going on vacation, school starting, or something that sounds short term. Let them know you can just freeze their account for 30, 60, 90 or even 120 days. They can always come back before that, but it keeps that from ending up in the cancel list.
P.S. Have a separate folders for all your members who have canceled in your email settings. Every month, look back 60 or 90 days, and select those who have cancelled past that time. Send them an email, saying we miss you and luv to have your back. Keep it short, keep it simple. Offer something in return. It could be a free pizza, a 20% discount on their next party if booked within the month, free buddy pass, among others you can think of. YOU will get traction! They will be HAPPY! Get them back, don’t let them linger until the next time they come in…
Reminder, you can suspend memberships in house, use the link below to get started.
Site Visits
Site visits will be conducted over the fall and winter. We typically do these each year. Due to Covid-19, these visits were suspended. The format will follow the same visits we did in 2019. These typically are 1-2 day visits and would prefer to have you present. With that in mind, be on the look out for an upcoming email as we get you scheduled. Thank you to Chino and Riverside for your hospitality with my recent trip to your playgrounds.
With the seasonality of our playgrounds, one of the ways you can set a plan in. For questions, please email me at edward@luv2play.com and I will be happy to elaborate or offer one on one or group training.
Luv 2 Play Monthly Conference Call (Franchise Check Up)
Each month we want all Franchisees to take an hour out of their day to discuss the daily operations with us. We go over staffing, pricing, competition and MUCH MUCH more. It’s our way of keeping a pulse of each of you and to better help you succeed in your business. We would LUV to speak with you. The corporate team of Edward, Christina and Sophia are eager to help.
To set up a time use the link below 👇👇👇