beauty heroes Master class 2018 Case Study
Introduction
Beauty Heroes is a monthly subscription box offering the best brands in Green Beauty. Their motto is "Use Less. Love More." They are devoted to limiting the amount of products and packaging consumers use with their quality over quantity mindset.
Beauty Heroes decided to hold a Master Class in it's home state of California for Green Beauty founders, Green Beauty lovers, and those wanting to know more about Green Beauty to come together for an immersive experience centered around top brands featured in the Beauty Heroes e-commerce shop.
There would be 150 tickets sold for the event. The event would be marketed through social media, digital advertising, and email.
Besides selling all 150 tickets, a secondary goal for this event was to get email sign ups for the video series that would be released later in 2018 from footage of the event, for those who were not able to attend. This messaging was communicated leading up to the event as well as after the event was over.
The results
All 150 tickets for the event sold out early. No extra tickets were sold however the non-avaliablity of event tickets made demand for the video series email sign-ups.
After the event the campaign for the video series continued through a drip email campaign for those on the video series email list.