Research
Seasonal Magazine
The seasonal magazine educates people on fast fashion, contains a style guide, recreation section and interactivity.
The subscription package is sent in a clear envelope with a pack of stickers and pins. We also include postcards and pinups.
Take a look inside our Winter 2022 Magazine.
Where do I get a copy?
The magazine is purchased through the website upon signing up.
Designed By You
Tailoring Service
Personalization gives customers the option to get apparel tailored to their body size and shape or to create a new piece using upcycling of existing material or their own material.
How do I get a package?
Personalized pieces are packaged to be picked up from Eturnal’s store as tailoring services are only available in person.
The inside flap of the box is listed with the designer's name and the name of their custom piece.
3D Model
Exterior (front and side view)
The Blue section contains the main shopping area with good condition clothes. The orange section contains discounted clothing in poor condition.
The Competition
Social Media
Media platforms such as Instagram and Twitter are used to engage with our audience, collect data, and teach them about fast fashion.
Direct Mail
Sale Advertising
To announce sale drops in an engaging manner Eturnal sends out sale postcards shaped like price tags.
Interactive Advertising
To create an engaging mail-in advertisement, a paper doll postcard was created to amplify the idea of restyling and rewearing pieces.
Campaign Advertising
Campaign advertising is created to bring awareness to textile waste. The Donations to Dumpsters campaign illustrates an image of clothing being donated while the bottom of the bin showcases the reality of donations.
