Loading

Branding DNa of a Brand

What Makes You Different?

COLOUR

Colour Theory

Color theory encompasses a multitude of definitions, concepts and design applications - enough to fill several encyclopedias. However, there are three basic categories of color theory that are logical and useful : The color wheel, color harmony, and the context of how colors are used.

Color theories create a logical structure for color. For example, if we have an assortment of fruits and vegetables, we can organize them by color and place them on a circle that shows the colors in relation to each other.

Blue

Blue is a primary color across all models of colour space. It is the color of the ocean and the sky; it often symbolizes serenity, stability, inspiration, wisdom or health. It can be a calming color, and symbolize reliability. Blue can also mean sadness in most cultures.

Pink

Pink symbolizes youth, good health, and playfulness. It's the flush of first love and stands for nurturing femininity. It's used as the symbolic color of the movement to support breast cancer research, and we think of pink as an innocent, cheerful color.

Purple

The color purple is often associated with royalty, nobility, luxury, power, and ambition. Purple also represents meanings of wealth, extravagance, creativity, wisdom, dignity, grandeur, devotion, peace, pride, mystery, independence, and magic.

IMAGERY

Filter

Our technology might be making us more insecure, but it also offers an alluring solution—with facial filters and editing apps, you can now tap and swipe away your blemishes in mere seconds. Both Instagram and Snapchat—platforms that hit record high levels of engagement during the pandemic—have beauty and augmented-reality facial filters. Settings like the ‘enhance’ feature on TikTok and ‘touch up my appearance’ on Zoom deliver flawless skin for videos. Editing apps such as FaceTune—which saw usage increase by 20% at the beginning of the pandemic and has over 1 million edited images exported daily—allow users to smooth, shrink and sharpen their way to perfection. It’s never been easier to picture your ideal face. (Forbes, 2020)

Mirror

Mirrors reflect light which allows them to reflect the world around them. In spiritual concepts, light is a powerful symbol of wisdom and awareness. As a consequence, mirrors are symbols and carriers of truth and reflect what our truth is.

Crystals

Opal