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Exam Preparation Guide: Adobe Audience Manager Business Practitioner - Certified Expert Renewal AD5-E826

Introduction

The Adobe Certified Expert - Adobe Audience Manager Business Practitioner renewal exam guide provides potential candidates with information they need to prepare for the certification renewal exam.

Adobe certifications generally expire after two years. To stay current, the Adobe Credential Program offers renewal exams—shorter tests that focus on the newest solution capabilities as well as the things you already know. Renewal exams are meant only for those who have an existing credential that is about to expire—you can’t take a renewal exam if you don’t have the original certification.

Adobe certification exams are developed with the participation of subject matter experts worldwide, following industry standards in developing fair and valid tests. Visit our FAQ page for more information.

Exam Information

  • Exam number: AD5-E826
  • Exam name: Adobe Audience Manager Business Practitioner Renewal
  • Certificate level: Certified Expert
  • Prerequisite: a current (not expired) Adobe Audience Manager Business Practitioner Expert certification
  • Status: Active
  • Available languages: English
  • Number of questions: 34
  • Formats: Multiple choice and multiple select
  • Duration: 68 minutes
  • Delivery: On demand
  • Passing mark: 26 of 34, or 75%
  • Price: FREE

Note: This exam is open book and unproctored. You may take the exam up to three times. If you fail to receive 75% after three attempts, you must wait 30 days to try again. Failure to comply might result in your certification being revoked.

Schedule your exam: click this button and select Renew Your Certification in the upper right corner.

Exam Objectives and Scope

Section 1: Segment Creation and Syndication (25%)

  • Determine the appropriate method to create segments utilizing 1p/2p/3p data for targeting and analytical purposes
  • Given a scenario, recommend segments for activation that align to business or campaign goals
  • Determine the appropriate method to syndicate segments to destinations for activation

Section 2: Trait Creation (17%)

  • Recommend traits for a given audience strategy
  • Determine the correct method to create and update rule-based and/or onboarded traits

Section 3: Reporting and Measurements (21%)

  • Given a scenario, analyze reports to provide actionable next steps to meet business goals
  • Given a scenario, analyze audience optimization

Section 4: Troubleshooting and Administration (26%)

  • Given a scenario, verify audience delivery information to ensure scheduled delivery needs
  • Determine the appropriate practice to validate offline inbound files
  • Given a scenario, determine the correct method to perform QA against the ID sync
  • Determine the appropriate method to navigate and activate from the Adobe Audience Marketplace

Section 5: Taxonomy (11%)

  • Determine the appropriate structure to create traits and segments that utilize a clear and consistent nomenclature
  • Determine the correct technique to maintain an organized platform using a clear folder structure
  • Differentiate between the different types of destinations

Sample Questions

The sample questions allow you to see the type and format of questions that you will encounter in the actual exam. There is no sign on needed. The results of the sample test are not stored, and will not predict your actual test results.

AD0-E453 Adobe Audience Manager Business Practitioner Practice Test

  • Mark your answer in each question.
  • Use the link “Send Comments for this Question” to provide specific feedback.
  • Click Next on the upper portion of the screen to save your answer and move to the next question. You may return and revise your question within the specified time.
  • On the last question, click Submit Exam to submit all your answers.
  • Complete the short survey. Click Submit.
  • Click “Take Me to My Results” to view your sample test result details.

Preparing for the Exam

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam. Here are some recommended materials to help you prepare:

Questions?

Please contact the Adobe Credential Program Customer Support team.

The content of this exam guide is subject to changes and updates. Last update December 2022.

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