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Exam Preparation Guide: Adobe Campaign Classic Developer - Certified Expert AD0-E330

Introduction

The Adobe Certified Expert - Campaign Classic Developer exam guide provides potential candidates with information they need to prepare for the certification exam. This certification covers Campaign Classic version 8.

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Exam Guide Sections

  • Minimum candidate experience
  • Intended audience
  • Exam information
  • Exam objectives and scope
  • Readiness self-assessment
  • Online practice test
  • How to prepare for the exam

Minimum Candidate Experience

At a minimum, the candidate seeking to become certified as an Adobe Campaign Classic Developer - Certified Expert has:

  • At least two years of Campaign software experience
  • At least three years of combined experience in JavaScript programming, SQL development including ETL, and web technologies (XML, HTML and web services)
  • Experience executing a marketing campaign using digital omnichannel
  • Experience with database architecture and knowledge of database marketing
  • Ability to map requirements to Campaign functionality
  • Ability to troubleshoot Campaign implementations
  • Basic understanding of server configurations related to Campaign

Intended Audience

This guide is intended for people who work in the following job roles:

  • Technical consultant
  • Marketing technology engineer
  • Campaign Classic developer

Exam Information

  • Exam number: AD0-E330
  • Exam name: Adobe Campaign Classic Developer
  • Certificate level: Certified Expert
  • Status: Active
  • Available languages: English
  • Number of questions: 50
  • Formats: Multiple choice and multiple select
  • Duration: 100 minutes
  • Delivery: Online proctored (requires camera access) or test center proctored
  • Passing mark: 34/50
  • Price: $225 USD / $150 USD (India)

Exam Objectives and Scope

Section 1: System configuration (16%)

  • Apply system-wide configuration settings and defaults
  • Given various parameters, select the appropriate Adobe Campaign feature to implement a use case
  • Troubleshoot system configuration settings
  • Implement custom configurations
  • Identify Campaign Control Panel configuration features

Section 2: Customization (22%)

  • Given a set of requirements, apply best practices to design a data model
  • Describe the implementation of APIs in Campaign
  • Describe best practices for developing with JavaScript in Adobe Campaign
  • Apply JavaScript libraries in workflows, SOAP calls, typology rules, and personalization blocks
  • Describe best practices for using SQL functions in Adobe Campaign Classic
  • Given a scenario, understand how to use SQL scripts in Adobe Campaign Classic
  • Describe commonly used OOTB functions

Section 3: Access management (8%)

  • Given a scenario, configure security settings for an operator
  • Describe how to configure access management settings based on the solution design document
  • Describe access management using the Campaign Control panel
  • Identify the limitations of data partitioning and when to use sysfilter

Section 4: Data integration (16%)

  • Given a scenario, select the best approach to integrate with external data sources
  • Implement best practices for workflow data processing
  • Apply data integration techniques within a workflow
  • Identify security and network settings to integrate with Adobe Campaign from an external system
  • Set up the CRUD process on a schema from outside of Adobe Campaign

Section 5: Instance maintenance (12%)

  • Understand and act on the Workflow heatmap
  • Demonstrate the process to create a custom workflow or report for instance monitoring
  • Identify problems based on system indicators
  • Explain the impact of services and processes on the system
  • Demonstrate basic system audit metrics/checks

Section 6: Campaign configuration (25%)

  • Apply advanced personalization techniques
  • Configure and apply custom target mappings
  • Identify appropriate JavaScript usage in the Campaign workflow and why
  • Apply custom code to manipulate temp tables and workflow context
  • Validate and debug workflow logic
  • Apply advanced delivery settings
  • Describe workflow practices that have a negative impact on performance
  • Given a use case, recommend complex targeting workflow design

Readiness Self-Assessment

Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Online Practice Test

We are excited to offer free practice tests and provide a detailed coaching report upon completion of each one. You will have unlimited access to all available practice tests for Adobe’s expert-level exams. Our practice tests are developed from the same blueprints as the live exams, so they can help you gauge how you are doing in each topic area. However, taking a practice test does not guarantee that you will pass the certification exam.

Go to the Scheduling Page > Practice Tests > Adobe Certification Prep Portal > click on Launch Adobe Exam Prep Portal (on the far-right side).

How to Prepare for the Exam

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam. Here are some suggested resources to help as you prepare:

Section 1: System configuration

Section 2: Customization

Section 3: Access management

Section 4: Data integration

Section 5: Instance maintenance

Section 6: Campaign configuration

Questions?

Please contact the Adobe Credential Program Customer Support team.

The content of this exam guide is subject to changes and updates. Last update February 2023.