When an email from Pooja Prasad with the subject heading of "Congratulations!" appeared in my inbox at the end of February, I didn't fully realize its implications. In addition to the message being an invitation to work for a highly competitive and innovative company, it held the promise of an unforgettable experience both professionally and personally.
3,000 miles and 70 days of summer later, this internship has been nothing short of extraordinary. As my time here comes to a close, I thought I'd create yet another Spark page to detail some project and adventure highlights:
Projects
This summer, I had the opportunity to work for two teams as part of Adobe's Global Marketing Organization: CMO.com and Project 1324. CMO.com as a brand-as-publisher and Project 1324 as a creative community provided such complementary insights into the varied nuances of global marketing. Below is a more detailed explanation of the work I completed for both:
CMO.com
My duties with CMO.com primarily revolved around three projects:
- TubeMogul - I spearheaded CMO.com's advertising on Facebook through TubeMogul, a recently acquired programmatic advertising software by Adobe. The campaign led to more than 1.5 million impressions and almost 300 newsletter signups. A full detailed report on the campaign can be found here.
- Instagram - I introduced incorporating Instagram into CMO.com's social strategy by researching and designing a comprehensive review to be sent to Adobe's Social Center of Excellence. The full detailed report can be found here.
- Ad Hoc - Day-to-day tasks varied from curating biweekly content, finding visuals for website content, designing monthly strategy reports, updating search keywords, and posting CMO.com advertisements.
Project 1324
I was tasked with covering Adobe's annual pro-bono social design event for Project 1324. As part of this project, two fellow interns and I embarked on a full production journey: storyboarding, directing, filming, and editing a video asset to be sent to all Adobe employees. The theme of the video surrounded the 1969 moon landing and is meant to entice Adobe employees to become more socially active volunteers. The video will be live within the next week.
Adventures
This summer hasn't strictly been all work and no play, however. This was my first time on the West Coast and as a veteran tourist, I made sure to explore as much as I could! When not busy at work, I adventured to Los Angeles, hiked through Point Reyes and Big Sur, wine-tasted in Sonoma, biked every alley in San Francisco, kayaked through Sausalito and Tiburon, and made sure to try a new restaurant in San Jose as frequently as I could.
Whether I'm talking to incredibly kind people like Maria Poveromo at a GMO session or meeting my manager Neda Stoll's family for dinner at her house or getting lunch with Pooja Prasad and Stacy Martinet during the week, this has been such an inspiring summer.
I've met such creative individuals here at Adobe, and I absolutely can't wait to carry their advice and insights with me as I embark on my senior year. I've also gained unparalleled professional skills that I haven't been exposed to at university. Meaningful work combined with constant learning makes for the best of jobs. This internship with Adobe was certainly one of them.