The Cosmetic Industry
This sector was valued as $380.2 billion in 2019 and projected to reach $463.5 billion by 2027. The growth of the cosmetics market is due to the increasing awareness of the importance of beauty and wellness in the female population and the attractiveness of the industry to female entrepreneurs and workforce. The beauty female population and the attractiveness of the industry to female entrepreneurs and workforce. The beauty market is innovative, dynamic and progressive, contributing to lifestyle improvement, as well as being assistedby per capita income increasing constantly in emerging countries.
Industry Overlook
Clusters
What is a Cluster?
The success of a region within in the industry is not determined by the individual success of single company but as innovations that are produced by the entire regional industry as a whole.
Founding Clusters
Benefits of a Cluster
- The purpose of the collaboration is to give small and medium-sized companies a chance to gain resources and technological know-how to succeed in the industry.
- Increased productivity: easier access to information and resources for product development.
- Faster Innovation: Collaboration in research and development
- New Business support and formation
- Access to local resources such as fresh raw materials (mining, agricultural and chemical distributors)
- Strong regional development will aid in attracting foreign investment.
Organizations
There is never a shortage of professional industry organizations in any industry. The cosmetic industry is no different. Every single organization promises that all it takes is a payment of the yearly fee and this will open the doors to better business opportunities. For most SME's memberships become expensive. They can not afford to join every organization. This leads organizations to become competitive. Let us take a look at the various cosmetic organization that exists in our industry. These organizations are not limited to one country and can be found globally.
IFSCC
The International Federation of Societies of Cosmetic Chemists is a worldwide federation dedicated to international cooperation in cosmetic science and technology.
As of 2020, there are 49 Societies representing 79 countries that have met the high standards of scientific and educational qualifications of the IFSCC and, as members, support the organization’s aims and programs. This is organization is dedicated to the advancement of cosmetic science, the federation strives to increase and disseminate scientific information through meetings and publications. By promoting research in cosmetic science and industry, and by setting high ethical, professional and educational standards, the IFSCC reaches its goal of improving the qualifications of cosmetic scientists. The number of individual members in the Federation now exceeds 16,000 and we are still growing. These individuals primarily work in the Personal Care and Cosmetic Science Industry. Individuals that work in Biological Science, Chemical Development, Chemical Engineering are encouraged to join. They have an opportunity to learn about the application of their knowledge to the Cosmetic Industry. In reality, there is a significant amount of marketing and sales specialists that join the organization. This is especially true in North America where many companies have their sales employees join the organization to give them a better understanding of cosmetic science.
Personal Care Product Councils and Associations
The Personal Care Products Councils and Associations are professional trade associations representing cosmetic and personal care products companies and serving as the voice on scientific, legal, regulatory, legislative and international issues. In the USA there is the PCPC Personal Care Product Councils. PCPC’s 600 member companies represent more than 90 percent of the U.S. beauty industry, including some of the most beloved brands in beauty and personal care. The PCPS supports companies that manufacture, distribute and supply personal care products in the U.S. In Canada, the Cosmetic Alliance represents more than 150-member companies who manufacture, distribute, and supply personal care products marketed in Canada. These companies are involved in the production of products that essential to living better, healthier lives and include everything from soap, shampoo, and toothpaste to moisturizer, lipstick, and sunscreen. There are similar councils in the EU, UK and Japan. These associations are heavily focused on regulation support and on finished cosmetic products. They are not business-focused like a Cluster would be.
ICMAD/IBA
ICMAD/IBA is a non-profit trade association supporting creative, innovative companies from startups to established multinational businesses of all sizes. ICMAD’s goal is to help our members succeed in the rapidly changing, highly competitive global cosmetics and personal care industry. Since 1974, ICMAD has provided essential guidance and support through business tools, publications, education, networking opportunities, and key advocacy support.
Raw Materials
Raw materials are the basis of all personal care products. Raw Materials can come from agricultural enterprises, marine and forestry industries as well as laboratories. Investing in raw material development and manufacturing is a big opportunity in Canada. Canada has rich soil and booming agriculture industry. Canada has three oceans and vast amounts of diverse forests. There is space for manufacturing facilities.
There is also the opportunity in companies that are already producing raw materials. Aquaculture is a growing agricultural trend. Aquaculture is breeding, raising, and harvesting fish, shellfish, and aquatic plants. Essentially it is farming underwater. The growing of various marine plants and algae is sustainable as it has no negative impacts on the environment. The area used for aquaculture can still be used for recreational activities and transport.
Here are some raw material companies in Canada;
Ceapro: Ceapro Inc. (TSX-V: CZO) is a Canadian biotechnology company involved in the development and commercialization of "active ingredients" derived from oats and other renewable plant resources for healthcare and cosmetic industries. The Company has a broad range of expertise in natural product chemistry, microbiology, biochemistry, immunology and process engineering. These skills merge in the fields of active ingredients, biopharmaceuticals and drug-delivery solutions.
Ceapro's patented process technologies include Pressurized Gas eXpanded (PGX) technology which is a unique and disruptive technology with several key advantages over conventional drying and purification methods that can be used to generate novel high-value biopolymers and biocomposites structures with micro or nano-sized features. Ceapro also utilizes its proprietary plant extraction-based manufacturing process to supply ingredients to well-known personal care and cosmetic industries worldwide.
Manicouagan Sea Minerals: Manicouagan Sea Minerals is the new commercial name of the company Argile eau mer, which retains its identity. Manicouagan clay is extracted under the peat bog at Manicouagan Peninsula, near the St-Lawrence River, in the Manicouagan-Uapishka biosphere reserve. The soil formation comes from a 214 million-year-old meteorite impact on Canadian Shield igneous rock. It was then glaciated 5 to 8 times and due to the Goldthwait Sea retreating 12 000 years ago. The sediments formed with erosion from all this geological history, have been transported by Manicouagan River and Outardes River to the Peninsula. It explains the Manicouagan clay mineralogical and chemical composition.
Haskapa: At Haskapa, they are passionate about their Haskap farm and have spent many years developing optimum growing conditions for this new super berry. The farming aspect of Haskapa growing is expanding enormously; from 25 acres at 3 test locations to a model 60 acres at the Lone Tree Farm. Under the expert guidance of Farmer Cynthia, techniques have been developed to create an environment where nature can thrive. A place where bees, soil health and ecological management combine with all-natural berry farming, now working towards organic certification.
Cascadia Seaweed: Cascadia Seaweed is growing to be the largest North American provider of cultivated seaweed — a climate-positive crop with a variety of uses requiring only the sea and sunlight to grow. This British Columbia-based corporation was founded in 2019 by three maritime professionals who believe in building a profitable and scalable business that enhances the natural environment and provides economic opportunity for rural and coastal communities.
Ocean cultivated seaweed requires no fresh water, fertilizers, pesticides or arable land to grow. It utilizes nutrients from the sea, sequesters more carbon than land plants, mitigates acidification, creates habitat, is renewable and fast-growing. It is the definition of regenerative aquaculture and this new and burgeoning sector directly supports the development of Canada’s growing Blue Economy.
Manufacturing
Canada is a growing powerhouse in custom cosmetic development and manufacturing. In the provinces of Ontario and Quebec, there are many international firms. Manufacturing companies work to perfect the art of cosmetic product creation. They work endlessly, to create innovative and high-quality products. Companies specialize in hair, skin, colour and aerosol formulations across Canada. There is great value in manufacturing in Canada Vs the USA. Many companies offer an unparalleled array of turnkey services including but not limited to, Product Development, R&D development, QA/QC services, Client services and manufacturing solutions. Investing in a manufacturing company is also good for brands as you can develop your own product lines and private label formulations for others as additional revenue streams.
Brands
Thirty-five years ago, M.A.C created the start for the development of great Canadian beauty brands. Over the decades, the rest of the world has caught up, and Canadian beauty brands are more popular than ever. Canadian beauty brands are associated with transparency, clarity, and simplicity. These are characteristics that have meant Canadian brands are perfectly poised to take advantage of the obsession of growing clean beauty trends. Investing in already made brands is an opportunity to gain their customers and market shares.
Examples of Canadian Beauty Brands
Céla - Hammam Spa founder Celine Tadrissi launched this skin-care brand last year, and her plant-based, clean, and cruelty-free products are already firm favourites. Many of the ingredients are sourced in Canada, including blueberry, elderberry, juniper berry, evening primrose, rosemary, and lavender. The top pick is the quick-to-absorb Crème de la Crème Light, which smells like chocolate orange and makes a perfect hand lotion.
Nannette De Gaspé - Just three years after launching, this Montreal brand has already won multiple industry awards and had its high-tech-meets-natural products featured in Academy Awards swag bags. Famous for its dry sheet masks for virtually every bit of your body—including, yes, a sheet mask for your tush, Nannette De Gaspé has now branched out into luxury skincare with its Art of Noir collection.
Evio Beauty- Brandi Leifso was living in a Toronto women’s shelter after fleeing domestic violence when she created Evelyn Iona in 2014. She rebranded it as Evio Beauty and her latest launch is a cannabis Sativa skin-care range. The star of this is Revitalizing Serum, which is high in omega fatty acids, which keep the skin barrier strong.
Distribution of Cosmetics
- Master Distributor
- WholeSale Distributor
- Salon/Retail
Professional Beauty
Professional Beauty is the a subsector of the cosmetic indsutry that involves services and products for hair, nail salons and esthetic spas.
Beauty salons and spas are one of the most affected sub-sectors in the beauty industry by the pandemic outcomes. The lockdown was hard, as online skin treatments, nail polish, and hair removal are not possible.
However, few of the things the consumer is missing in this pandemic situation are the human contact and interaction, the pleasure of being pampered in a salon or a spa and have the professional advice and tips of beauticians and spa practitioners.
Top 10 Canadian Health & Beauty Retailers
- Bath & Body Works - 58%
- Shopper Drug Mart - 57%
- Sephora - 43%
- Walmart - 37%
- The Body Shop - 34%
- Lush Fresh Handmade Cosmetics - 29%
- MAC Cosmetics - 26%
- Victoria's Secret - 18%
Canadian Cosmetic Retailers
- The Hudsons Bay
- Saks Fifth Avenue
- Holt Renfrew
- Rexall
- London Drugs
- Shop Hali
- Sally Beauty
- Trade Secrets
- Well.Ca
- Nordstorm
- Jean Coutu
- The Detox Market
- Marshalls/Winners
- Care to Beauty Canada
- Clore Beauty Store
- Beautysense
Academics
Undergraduate programs
- The University of Toledo
- University of Sunderland (UK)
- Seneca College (Canada)
- De Montfort University (UK)
- London College of Fashion (UK)
- Monash University (Australia)
- Somalwar Academy Education Society (India)
Graduate programs
- University of Cincinnati
- Fairleigh Dickenson — M.A. in Science (Cosmetic Science Concentration)
- Long Island University (US) -M.S. in Pharmaceutics
- University of Rhode Island (US) – M.S. in Pharmaceutics
- Rutgers (US) – MBS Personal Care Science program
- University of Greenwich
- London College of Arts
- EFCM Program
- ISIPCA
Germany
- Technische Hochschule Ostwestfalen-Lippe
- University of Hamburg
Italy
- Universita degli studi di Pavia
- Universita degli studi di Ferrara
- Universita degli studi dell’Aquila
- Universita degli studi di Milano
Singapore
- Singapore Polytechnic
Spain
- Universitat de Barcelona: Máster en Dermofarmacia y Cosmetologia
- CESIF: Máster en Cosmética y Dermofarmacia
- Universidad Politénica de Valencia: Máster en Industria Cosmética
- Universidad de Valencia: Máster Propio en Industria Cosmética