Articles from our Corporate Partners
Brevity and the Art of Persuasion
I am reading an interesting book named "Split-Second Persuasion: The Ancient Art and New Science of Changing Minds," by Kevin Dutton. It is slightly edgy, but has some really interesting concepts, especially regarding brevity. Walking people down a decision path with a truckload of information can actually educate them beyond a level of making an accurate, timely decision. In many cases we give people too much information, and they become numb and unable to make a decision.
Trademark Essentials for Start-up Businesses
One of the most important issues faced by business start-ups is choosing a name for the business that isn’t confusingly similar to another company’s name. The same is true for the names that are chosen for the start-up’s products and services. Infringing on another company’s trademarks can force you to change the names you have chosen, forfeit the goodwill you may have built up in those names, and possibly pay money damages.
Member Spotlight
This month we're spotlighting Office Furniture Source, premier Cincinnati office furniture store. Their family business has been a Core Member since 2014, as well as Corporate Partners of the Center. See more of their work here (shout out to our friends at Holland Advertising: Interactive on the website design).
Volunteer Spotlight
Tina has been involved with the Center since 2017, serves on our Board of Advisors and is a member of our Program Committee. As a committee member, she will co-develop an important program in 2019 focused on workplace civility and other serious business threats, like the drug epidemic. She brings this expertise as the President of HR Elements, a human resources advisory firm dedicated to delivering tailored employee solutions. Thanks for being here, Tina!
Do you know a Rising Leader?
Nominations for the third annual Rising Leader Award are now open! We are searching for Greater Cincinnati's "Rising Leaders" – employees of family and private businesses who are on a leadership track, or succession track, and have advanced one of the 10 Best Practices of family and private businesses. Nominate your Rising Leader, here.
Welcome, New Members
Credits:
McDonalds sign: Joiarib Morales