Alan Fletcher was born on September 27, 1931. His father was a civil servant. But once death came to his father, his family moved to England. He had notable artists as friends. Fletcher was known as 'The Man Who Taught People How To Look'. He was one the most famous graphic designers.Fletcher continued his studies as he earned a fellowship at the Yale School of Architecture. When he studied architecture, his artistic sense and skills flourished under the supervision of some of the notable graphic designers and artists.

In 1962, he created ‘Fletcher Forbes Gill’, with Colin Forbes and Bob Gill. It evolved into Pentagram in 1972, as two more partners joined it. Some of his major works are still used, for instance, “V&A” logo for Victoria and Albert Museum. The Design Council awarded him Prince Philip Designers Prize in 1993. Cancer claimed Alan Fletcher’s life in 2006, at the age of 74.

Alan Fletcher Quotes on Design: "I like to reduce everything to its absolute essence because that is a way to avoid getting trapped in a style."

"Design is not a thing you do. It’s a way of life"

"Design is what happens between conceiving an idea and fashioning the means to carry it out."

"A person without imagination is like a teabag without hot water."

"Thinking is drawing in your head."