Rip Curl: Community Activism for the Coast

Rip Curl: Community Activism for the Coast manuela and krystine

THE CHALLENGE

Develop a third-party mobile app that motivates local coastal communities to take initiative and facilitate the preservation of their coastal environments, through one or more of these example functions:

Promote preservation efforts by providing education to others about coastal habitats, coastal maintenance and climate change combative measures.

Ethnographic Research

The first step of our UX Phase was the Ethnographic Research with consisted of 4 methods:

Interviews
Fly on the wall Observations
Contextual Inquires
Walk a mile

Environmental Issues that we decided should be the focal point of our research are climate change, rising ocean levels, trash pollution.

Fly on the wall observations include the tasks we've assigned ourselves in order to advance our understanding of the local beaches condition.

Interviews

We attempted to the interview questions broad enough for every interviewee, but specific enough for our purposes which was to get a sense of who our target users are and the pollution issues general beach goers face.

Research take aways :

Research take aways: About 40% of students that took our survey visit the beach once ever 3 months and 65% said every 6 months
Environmental hazards at the beach that can be improved were stated as:
Pollution, Sunscreen, Trash/Litter
80% of our respondents couldn't list organizations that advocate for coastal environments.
The younger demographics 16-21 (80%) majority put instagram and twitter as a news source. In person interviews claimed TikTok to be a major news source now.
23 and up mostly claimed to use news, twitter, and about 20% of that age group said twitter.
Best method to spread environmental awareness differed. 40% said YouTube psas. 30% said canvassing in person at the beach and the remaining 30% said social media platforms.
User Narrative: Young students/professionals dealing with a high passion/motives to help alleviate climate change effects. Specifically, beach cleanup,plastic reuse,etc.
PROBLEM: A student has a high drive to combat climate change but doesn't have the time. Doesn’t have transport to and from cleanup; Isn't informed on marine life/ how to restore it
SOLUTION: Provide transport system and lunch voucher. Have educational seminars/classes.

FEATURE SET:

~ Beach cleanup times/dates/calendar
~times/location for transportation pickup/dropoff (buses)
~ Match people where their location of cleanup is/cleanup buddy( communication system between volunteers)
~picture sharing feature
~ Injured animal sighting map/wildlife deterioration

VALUES TO USERS:

Incentives to users
discounts on aquariums, Ripcurl apparel
validate volunteer hours for school, work, etc

Concept Idea

Brand goal: is all about making beach clean ups fun, friendly and flirty. Centering it around the idea that helping our environment doesn't have to feel like a chore but rather an outing! Connecting like minded people together in an either friend/dating grouping. Putting people together as buddies or dates to help in beach cleanups good for the environment. Users are able to see and match with other users depending on similar profiles or even profiles interesting to them. This collaboration features and gives users the opportunity to match similar people such as where they are located, what beaches they’re interested in going to, nearest restaurants/food areas around them if they want to grab a bite to eat after the cleanup,etc.

Inspiration:

Bumble friends
Tinder
FaceBook Groups
Hinge

App features:

group dates
platonic friends and romantic connections
different wristband colors
red: just for fun
yellow: complicated
green: friendship/companionship
blue: idk yet
location proximity detector
group chat feature with leaders
calendar showing dates of the cleanup
goals/points depicting volunteer hours

Thank you

and stay tuned...

Appreciate