Exam Preparation Guide: Adobe Campaign Classic Business Practitioner - Certified Expert AD0-E327
Introduction
The Adobe Certified Expert - Campaign Classic Business Practitioner exam guide provides potential candidates with information they need to prepare for the certification exam. This exam has been updated to include version 8 features.
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Exam Guide Sections
- Minimum candidate experience
- Intended audience
- Exam information
- Exam objectives and scope
- Online readiness self-assessment
- Practice test
- How to prepare for the exam
Minimum Candidate Experience
The candidate seeking to become certified as an Adobe Campaign Classic Business Practitioner has, at a minimum:
- At least 2 years of extensive Campaign Classic software experience
- Multi-year experience developing marketing campaigns and tactics using digital omnichannel
- Experience interpreting/translating business requirements to actionable Campaign deliverables
- Experience with marketing metrics such as ROI, click-through rates, and conversion
- An understanding of typology application, access management, web technologies and database marketing
- An awareness of the legal and ethical guidelines for marketing
Intended Audience
The exam is intended for candidates with broad experience in Adobe Campaign as a Business Practitioner. Typical roles of candidates preparing for this certificate include:
- Business consultant
- Business analyst
- Interaction manager
- Campaign manager
- Database marketer
- Business practitioner
- CRM project manager
Exam Information
- Exam number: AD0-E327
- Exam name: Adobe Campaign Classic Business Practitioner
- Certificate level: Certified Expert
- Available languages: English
- Number of questions: 50
- Formats: Multiple choice and multiple select
- Duration: 100 minutes
- Delivery: Online proctored (requires camera access) or test center proctored
- Passing mark: 32/50
- Price: $225 USD / $150 USD (India)
Exam Objectives and Scope
Section 1: Campaign Management (20%)
- Apply best practices to build a campaign
- Given a scenario, determine the correct campaign template
- Explain the importance of typologies
- Describe target mappings
- Explain how to configure web apps and web forms
Section 2: Workflow Management (22%)
- Evaluate a given set of campaign requirements and recommend the course of action
- Given a scenario, analyze workflow errors
- Given a set of campaign requirements, determine the correct design of a marketing workflow
- Apply recommended practices in executing workflows
Section 3: Data management (24%)
- Explain the core concepts of relational databases
- Determine the different sources of data that a workflow can access
- Identify the correct method to export data
- Given a scenario, determine the data investigation method to use
- Apply best practices to create lists
- Apply the steps to configure a predefined filter
- Given a business requirement, identify the appropriate input form
Section 4: Delivery Management (14%)
- Apply the steps to create/configure deliveries
- Given a scenario, select and set up the appropriate proof audience for approvals
- Analyze and interpret delivery audits
Section 5: Reporting (12%)
- Given a scenario, determine the appropriate report(s) to generate
- Interpret built-in reports
- Explain the impact of logs cleanup/purge to reporting
Section 6: Administration (8%)
- Given a scenario, explain the impact of logs purge to reports
- Given business requirements, grant the right authorizations and accesses
- Apply the steps to enable SFTP via the control panel
Readiness Self-Assessment
Complete the online readiness questionnaire to see if your current experience matches with the minimum candidate qualifications.
Online Practice Test
We are excited to offer free practice tests and provide a detailed coaching report upon completion of each one. You will have unlimited access to all available practice tests for Adobe’s expert-level exams. Our practice tests are developed from the same blueprints as the live exams, so they can help you gauge how you are doing in each topic area. However, taking a practice test does not guarantee that you will pass the certification exam.
Go to the Adobe Credential Management System to launch a practice test.
Go to the Scheduling Page > Practice Tests > Adobe Certification Prep Portal > click on Launch Adobe Exam Prep Portal (on the far-right side).
How to Prepare for the Exam
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam. Here are some suggested resources to help you prepare:
Section 1: Campaign Management
- Campaign Classic v7 Documentation
- Get started with marketing campaigns
- About seed addresses
- Get started with marketing campaigns
- Adobe Campaign Classic V7 tutorials
- Use a custom recipient table
Section 2: Workflow Management
- Get started with A/B testing
- Get started with message tracking
- Get started with workflows
- Targeting activities in workflows
- Query
Section 3: Data Management
- Data schemas
- Action activities in workflows
- Get started with processes and data management
- Identify a form
- About content management
Section 4: Delivery Management
- About Campaign integrations
- Delivery
- Get started with marketing campaigns
- About deliveries creation steps
- Get started with delivery monitoring
Section 5: Reporting
- About reports on deliveries
- Get started with reporting
- Global reports
Section 6: Administration
Questions?
Please contact the Adobe Credential Program Customer Support team.
The content of this exam guide is subject to changes and updates. Last update February 2023.