Building trust with your community through strategic referendum communications
A successful referendum is not just about a pass or fail vote. It is also about creating authentic engagement, transparency, and trust through strategic communication with your community. Kraus-Anderson works hand in hand with school districts to help voters understand the need and the impact of the proposed solution.
Since 2013, Kraus-Anderson has assisted 60 Districts in passing over $3 billion in referendums.
Research and Strategy
In order to tailor messaging to a district and its voters, foundational research, analysis, and strategy development are key to our strategic referendum communications planning process.
- Community-wide survey
- Budget/financial picture
- Strategic committee formation
- Voter files
- Effective key message development
- Citizen campaign coalition
Communication Tools
Our referendum team will assist with developing, executing, and managing a customized informational referendum campaign tailored to your school district’s needs. We provide the communication materials that will have the most impact based on our experience.
- Branding and logos
- Fast facts flyers
- Referendum mailer
- Newsletter/email blast content
- Microsite content
- Social media content
- Newspaper columns/articles
- General referendum presentation
- Banners/poster boards
- Videos
Our Referendum Success
Approval rates in recent referendums indicate the influence KA can have on community support and turn-out.
What Our Clients Think
"During the bond referendum planning stages the team from Kraus-Anderson was by our side every step of the way. They worked alongside us and our architects to define a budget for the scope of work that we felt confident selling to tax-payers in the months before the referendum. We knew this wouldn’t be easy, as we were asking voters to approve $326M, the largest school bond referendum in state history. During the pre- referendum process it became especially clear that we had the right firm supporting us." - Tim Wald, White Bear Lake Area Schools
“Kraus-Anderson has provided valuable information to our community about life cycles of buildings to help the public better understand the ideas of remodeling costs versus building new. They were instrumental in leading the dialog necessary to communicate facts and data to the public about investing in our infrastructure so we are poised for growth for years to come.” - Barry Cain, Ellsworth Community School District
Referendum Examples (Click the links to view examples)
Credits:
Created with an image by Rawpixel.com - "Diverse Hands Holding Word Vote Concept"