Create a billboard

Brief

Beam Works is a company that produces durable canoeing equipment. We pride ourselves in our accuracy. Our target audience is college students. We want to convey a sense of mystery, while at the same time being old-fashioned.

You must create a billboard advertisement for the company. The ad should use an eye-grabbing image and be shocking. They would prefer a monochromatic design, and would like you to use the brand color, which is black. Take into account the client's preferences and values.

Steps

The challenge in this is how to use monochrome black and an eye-grabbing image. If you have limited tools in color - how could you lean into that and use things like font and image choice.

Begin with selecting fonts that meet the company's message and values and will reach their target audience.

Next, use sources such as Unsplash to find free images.

Resources

Tinting an image

Lighting Effects

Consider polishing this for presentation by creating a realistic mockup of your billboard using Photoshop or Dimension.