praice amalie - JAKOB - MARIE - Nathalie - sanna
PERSONA
- Based on the collective experiences of group members
- Persona is cautious handling her personal data
BLUE PRINT
OVERVIEW
- Blueprint build upon our persona's user journey
- Blueprint has been combined with a Threshold Map
- We will look closer at the Join and Use phases
BLUE PRINT
JOIN
Context collapse for persona "Mette"
BLUE PRINT
USE
INSIGHT
LEAVE PHASE
- Only one applicant will get the job
- That means that most applicants will experience rejection after using Praice
- Might cause people to project negative feelings onto Praice
SUMMARY
CONCLUSION
- Our persona is out of her comfort zone during the majority of her user journey
- Discomfort might exclude certain types of users, and as such companies
- Persona discomfort pertains to necessary core functionality in the Praice service (asking for favours & being judged)
- But there are low hanging fruit changes that can be easily implemented and would quickly improve the user experience.
TIPS
LOW HANGING FRUITS
- Remove the possibility of unchecking the access to personal data-box
- Make it more clear that self rating doesn’t count toward your final score
- Make it clear that Praice sends a group message to Facebook contacts selected simultaneously
- Make text on the purpose of Praice more selfexplainatory, both on the landing page and in default messages to Facebook contacts
- Autosend encouraging emails to rejected applicants
Photo of Nicole M by Avi Rothman