Introduction
The Adobe Certified Master - Adobe Audience Manager Architect renewal exam guide provides potential candidates with information they need to prepare for the certification renewal exam.
Adobe certifications generally expire after two years. To stay current, the Adobe Credential Program offers renewal exams—shorter tests that focus on the newest solution capabilities as well as the things you already know. Renewal exams are meant only for those who have an existing credential that is about to expire—you can’t take a renewal exam if you don’t have the original certification.
Adobe certification exams are developed with the participation of subject matter experts worldwide, following industry standards in developing fair and valid tests. Visit our FAQ page for more information.
Exam Information
- Exam number: AD5-E825
- Exam name: Adobe Audience Manager Architect Renewal
- Certificate level: Certified Master
- Prerequisite: a current (not expired) Adobe Audience Manager Architect certification
- Status: Active
- Available languages: English
- Number of questions: 29
- Formats: Multiple choice and multiple select
- Duration: 58 minutes
- Delivery: On demand
- Passing mark: 22 of 29, or 75%
- Price: FREE
Note: This exam is open book and unproctored. You may take the exam up to three times. If you fail to receive 75% after three attempts, you must wait 30 days to try again. Failure to comply might result in your certification being revoked.
Exam Objectives and Scope
Section 1: Implementation Analysis (28%)
- Determine how to guide and support implementation of AAM as a stand-alone product or as part of a cloud solution
- Analyze outbound destination options and recommend an AAM implementation approach
- Determine a data onboarding strategy for a business use case
- Identify features such as visitor profile viewer, tags, RBAC, etc. to align with business goals
- Determine how to design and test pixels required to create segments and traits
Section 2: Solution Design and Recommendations (17%)
- Determine AAM capabilities based on customer use case for audience and activation
- Apply procedural concepts to utilize audience identity solutions to compliment design architecture
- Identify attribute and behavioral data and map it to specific business use cases
- Apply procedural concepts to design folder taxonomy and naming convention
Section 3: Segmentation and Activation (31%)
- Apply procedural concepts to create destinations in Audience Manager
- Identify signals to create Rule-Based, Onboarded, and Algorithmic Traits
- Apply procedural concepts to create segments using frequency/recency
- Determine how to create segments using profile merge rules
- Apply procedural concepts to create an algorithmic or predictive model
- Determine segmentation logic based on use cases
Section 4: Privacy and Data Governance (7%)
- Recommend Audience Manager capabilities as it relates to governance, privacy, and security
- Identify customer data policies that are in line with government regulations
Section 5: Performance and Reporting (17%)
- Determine how to configure reports in AAM to gather signal, traits, and segment performance per business requirements
Preparing for the Exam
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam. Here are some recommended materials to help you prepare:
- AAM: Technical Foundations
- AAM: Integration Series
- AAM: Advanced Features
- Launch Training & Resources
Questions?
Please contact the Adobe Credential Program Customer Support team.
The content of this exam guide is subject to changes and updates. Last update December 2022.